Sr. Director, Product Marketing

Who we are: We are a brilliant team making our history to evolve the commerce industry. fabric is the next-generation commerce platform that is designed to provide the commerce services customers expect so they can build world-class experiences, anywhere. 
fabric is on a mission to revolutionize commerce for everyone, and we empower businesses that are striving to deliver commerce that drives conversion and customer outcomes. Leading retailers, including Chico’s, Brooklinen, and Ashley’s Furniture, trust fabric to run their modern commerce business. Headquartered in San Francisco, fabric was founded in 2017 by a group of industry veterans determined to bring the same technical principles found at Amazon to retail.
No matter what field you are in, fabric has exciting opportunities for people passionate about making a difference and skilled at what they do!
Here are four questions you should ask yourself: - Do I believe in fabric's mission? - Am I eager to build cool things? - Am I excited to collaborate with brilliant people? - Am I motivated to disrupt e-commerce?
If the answer is yes, we want to talk to you!
Where we hire: United States (California, Washington, New York, Texas, Massachusetts)
Your next career:The Senior Director of Product Marketing champions and drives strategy, messaging, and plans in alignment with product and sales business strategy. You will establish market leadership through awareness, growth, adoption, and retention of fabric’s core platform. In addition to building strong relationships with leaders in product management, engineering, delivery, and sales, you will build bridges with our customers to understand their needs, experience with our technology, and validation of our messaging and strategies. You will lead the development of messaging frameworks and GTM plans.
You are passionate about how ecommerce technology is empowering mid-market and enterprise B2C, and DTC customers in this unique moment of accelerated digital transformation and opportunities to help them modernize and drive growth. Ideal candidates will already understand APIs and microservices and how they apply to modern eCommerce solutions. Crafting targeted and validated messaging will influence the work of the rest of the marketing organization and will be critical to your success.
Your Responsibilities:- Develop and implement comprehensive product marketing strategies that align with fabric's business objectives and market trends.- Build and lead a high-performing product marketing team, fostering a culture of innovation and excellence- Establish a data-driven approach to market and customer insights, including evaluating TAM, segmentation, industries, and competitive …