Sr. Director, Product Marketing

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Position:Sr. Director, Product Marketing

Position Summary:As a Sr. Director, Product Marketing, you will play a key role in the go-to-market strategy, positioning, and messaging for our products focused on improving physician workflows. You will collaborate closely with Product Management, Sales, Engineering, and other cross-functional teams to drive product adoption, growth, and customer satisfaction within the healthcare provider space.

Your expertise in physician workflow and healthcare IT systems will be essential to shaping the product's narrative and ensuring its value proposition resonates with healthcare providers and key decision-makers in the industry. You will lead efforts to understand customer pain points, define market positioning, and create compelling content that drives customer acquisition, engagement, and retention.

Job Description:

We are seeking a dynamic and experienced Sr. Director, Product Marketing with expertise in SaaS-based solutions, healthcare IT, and physician workflow optimization to join our growing team. The ideal candidate will have a deep understanding of healthcare IT systems, an ability to communicate complex product solutions effectively, a passion for improving the healthcare experience for both providers and patients and an ability to lead and thrive in an innovation-type environment.

Primary Responsibilities:

Product Strategy and Positioning: 

• Develop and execute the product marketing strategy for SaaS-based solutions targeting healthcare IT and physician workflow optimization. 

• Work with product management to understand product capabilities, features, and roadmap, translating them into compelling, market-facing messaging. 

• Conduct competitive analysis and market research to identify opportunities and refine positioning, ensuring the product is differentiated in a crowded market. 

Go-to-Market (GTM) Execution: 

• Lead the go-to-market planning and execution for new product releases and feature updates. 

• Create product launch plans, working cross-functionally to ensure a smooth rollout and adoption by healthcare providers. 

• Develop sales enablement tools, including product demos, presentations, and other collateral to support sales teams in engaging healthcare customers. 

Content Creation & Thought Leadership: 

• Develop impactful content including blog posts, case studies, white papers, and webinars that address physician workflow challenges and showcase the value of our solutions. 

• Create educational materials that demonstrate product benefits, ROI, and impact on healthcare provider efficiency and patient outcomes. 

• Partner with subject matter experts to position the company as a thought leader in healthcare IT and physician workflow optimization. 

Customer & Market Insight: 

• Engage directly with healthcare providers, physicians, and industry stakeholders to gather insights on their challenges and needs. 

• Use customer feedback and data-driven insights to inform product enhancements, marketing strategies, and communications. 

• Monitor trends in healthcare IT and physician workflow to stay ahead of the market and adjust positioning accordingly. 

Performance Tracking & Optimization: 

• Measure and analyze the effectiveness of product marketing campaigns and materials using key performance indicators (KPIs) such as lead generation, sales growth, and product adoption. 

• Optimize marketing strategies based on performance data to continuously improve the customer journey and product messaging. 

Qualifications:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field. Advanced degrees or certifications in healthcare IT or product marketing are a plus.

• Experience with Pragmatic Marketing a plus 

• 10+ years of product marketing experience, with deep expertise within the SaaS or healthcare IT industry. 

• Proven experience working with or marketing solutions that address physician workflows, healthcare IT systems, and related technologies. 

• Strong understanding of the healthcare provider landscape, including workflows, pain points, and the regulatory environment. 

• Experience in crafting compelling messaging and positioning for complex, technical products. 

• Proven expertise in innovation and driving innovative product design and launch 

Skills: 

• Strong understanding of SaaS business models and how to drive product adoption. 

• Excellent communication and presentation skills, with the ability to translate technical concepts into clear, impactful messaging for various audiences. 

• Data-driven mindset with the ability to analyze market trends and customer feedback to optimize marketing efforts. 

• Ability to collaborate with cross-functional teams, including sales, product, and customer success, to drive results. 

Desirable Traits: 

• Passion for improving healthcare through technology and innovation.   

• Self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment with a lot of ambiguity 

• Creative, solution-oriented thinker who thrives in a collaborative, team-driven environment. 

Working Conditions

• While performing the duties of this job, the employee works in normal office working conditions.

Disclaimer

• The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

#LI-Remote

Lumeris is an EEO/AA employer M/F/V/D.

The hiring range for this position is:

$153,800.00-$210,650.00

Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. This role may also be eligible for incentive compensation. At Lumeris, we are committed to providing a total rewards package that supports your overall well-being. Our benefits include medical, vision, dental, well-being programs, 401(k) with company matching, life insurance, paid time off including paid leave, and so much more. Learn more by visiting our Careers Page.

Member Facing Position: No- Not Member or Patient Facing Position

Location:Remote, USA

Time Type:Full time

Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment. Apply