Sr Director of Digital Marketing

Why Vacasa

We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in North America thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.

Why Marketing at Vacasa?

The Marketing team is a growth engine for the company, focused on innovating, iterating, and learning quickly in service of our customers and cross functional partners. We are storytellers and reputation builders, blending left brain creativity with right brain pragmatism. We have big ambition - to make Vacasa the defining brand in hospitality for vacation rentals. We have a compelling story to tell and are looking for experienced Marketers to get the word out.

What we're looking for

Vacasa is looking for a Senior Director of Digital Marketing that will lead a team of digital marketing specialists, overseeing the strategy, execution, and continuous optimization of our digital marketing initiatives to drive online revenue growth, customer acquisition, and engagement. This role focuses on guiding a team of experts in their respective fields—paid media, SEO, email, social, brand, and content marketing—while fostering a collaborative, innovative environment that aligns with Vacasa’s business goals.

This position in 100% remote. Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY

What you'll do

• Lead, mentor, and develop a high-performing team of digital marketing specialists, including experts in paid advertising, SEO, content, email, social media, and content marketing.
• Oversee team efforts in planning, executing, and optimizing marketing strategies across channels, providing guidance and empowering each team member to contribute to Vacasa’s growth goals.
• Foster a collaborative and growth-oriented team culture, instilling accountability, innovation, and a focus on results.
• Work closely with senior leadership to align the digital marketing team's initiatives with broader business objectives, presenting regular performance updates and strategic insights.
• Develop and activate a comprehensive digital marketing strategy focused on revenue growth, engagement, and customer acquisition.
• Guide the digital marketing team in shaping messaging strategies and positioning that resonate with Vacasa’s target audiences across all digital channels.
• Partner with cross-functional teams (Product, Technology, Finance, Sales, Operations) to improve guest and homeowner digital experiences, supporting higher engagement and conversion rates.
• Champion data-driven marketing, leveraging analytics and performance insights to inform strategies across the team and business, ensuring a continuous cycle of optimization and growth.
• Oversee the digital marketing budget, collaborating with stakeholders to allocate resources effectively and identify opportunities for the highest return on investment across campaigns.
• Utilize analytics data and A/B testing to measure channel performance and drive data-driven improvements, refining strategies as needed to optimize spend and results.
• SEO & Content: Support the SEO team in managing Vacasa’s multiple domains, ensuring technical and content optimization for high search visibility and alignment with Google’s algorithm updates.
• Paid Media & Demand Generation: Lead and support the paid media team in developing multi-channel paid search strategies (PPC, display, video) and ongoing campaign optimization.
• Email & Customer Engagement: Direct the team responsible for executing guest and owner communications across email and SMS, overseeing strategies for automation and content consistency.
• Social Media: Oversee the social media strategy, ensuring cohesive brand messaging and alignment with overall marketing goals, while providing insights to drive growth and engagement.

Skills you'll need

• 15+ years of experience in e-commerce and digital marketing, preferably in the travel, vacation rental, or hospitality industry.
• 7+ years of experience leading a marketing team.
• Proven track record of driving significant revenue growth through e-commerce channels.
• Strong knowledge of SEO, SEM, website management, email marketing, content marketing, and social media marketing.
• Experience with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools.
• Exceptional leadership and communication skills, with experience leading cross-functional teams.
• Ability to think strategically while executing on detailed plans to meet business objectives.

Compensation

• $168200 - $222850/ year. Actual pay will vary based on a candidate's skill, experience, education and/or location. 

What you’ll get

• Health/dental/vision insurance - employee & family coverage options
• Employer Sponsored & Voluntary Supplemental Benefits
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts
• Flexible vacation time
• Paid sick days and holidays
• Paid parental leave after one year of tenure
• Employee Assistance Program
• Career advancement opportunities
• Employee discounts
• All the equipment you’ll need to be successful
• Great colleagues and culture
• Please visit our careers page to review our full benefits offerings

Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged.

Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

An offer of employment for this role will be contingent upon the successful completion of a background check.

#li-remote