Sr. Director, Growth Marketing

At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way. Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.   

What makes a TOCA Teammate? An individual that seeks to...

• Play Hard
• Care Deeply
• Grow Together
• Strive for Excellence
• Create Awesome Experiences

Job Highlights:

Reports To: Vice President, Marketing 

Location: Remote - Atlanta, GA, Dallas, TX or Southern California (Preferred) 

Compensation: Competitive salary with bonus opportunities

Benefits: Health, Vision, Dental, 401K, and Paid Time Off 

Position Overview: 

We are seeking a highly skilled and strategic Director of Growth Marketing to lead our marketing efforts aimed at driving user acquisition, engagement, and retention. The ideal candidate will have a strong background in data-driven marketing, with a proven track record of implementing successful growth strategies across various digital channels. This role requires a combination of analytical prowess, creative thinking, and leadership skills to drive impactful results and scale our business.

What You’ll Do: 

• Develop and Execute Growth Strategies: Lead the development and implementation of comprehensive growth marketing strategies to drive user acquisition, engagement, and retention across various digital channels, including but not limited to SEM, SEO, social media, email, content marketing, paid search, paid social and partnerships.
• Data Analysis and Optimization: Utilize data analytics tools to track, measure, and analyze key performance metrics, including user acquisition costs, conversion rates, churn, and lifetime value. Use insights derived from data analysis to optimize marketing campaigns and improve overall performance.
• Team Leadership and Management: Build and lead a high-performing growth marketing team, providing guidance, mentorship, and support to team members. Foster a collaborative and innovative team culture focused on driving results and achieving business objectives.
• Cross-Functional Collaboration: Collaborate closely with other departments, including product development, design, sales, and customer support, to align marketing initiatives with overall business goals and objectives. Foster …