Sr Director, Global Brand & Creative

See yourself at Twilio

Join the team as Twilio’s next Senior Director, Global Brand & Creative. 

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

The Senior Director, Global Brand & Creative will be accountable for developing and championing the company brand across a diverse and growing audience. This key role will build brand mindshare through developing our core brand narrative and expressing our unique stories through creative, content, and campaigns, contributing to market share gain over the long term. 

The successful candidate will have robust brand strategy experience, specifically in managing complex technology brands for both developers and enterprise software. This leader will be responsible for development of brand architecture, brand positioning, brand marketing campaign strategies, visual identity and messaging development. 

Responsibilities

In this role, you’ll:

• Lead a high performing team of brand experience, brand campaigns and creative services professionals to advance brand awareness.

• Build a comprehensive strategic plan for advancing brand health measures across multiple product brands and market categories and implement brand architecture, brand positioning, visual identity and message strategy across all lines of business.

• Develop, plan and lead brand advertising campaigns based on market trends, competitive analysis, audience profiles and targeting tactics to achieve Twilio’s strategic short and long-term sales growth and market share across key markets.

• Create a global framework, in partnership with all regional marketing leadership teams, and act as critical ‘connective tissue’ to broader cross-functional marketing teams.

• Spearhead brand activation strategies to support lower funnel conversion actions.

• Lead creative services to develop and/or refine brand guidelines, visual identity and voice/tone across all lines of business and strengthen brands’ messaging and creative designs in order to attract top level prospects.

• Partner with product, broader marketing teams and sales teams on new product brand strategies.

• Develop strong agency partnerships and vendor relationships; manage coordination of multiple external partners.

• Collaborate with other departments as needed with consumer-facing branding and communications activities.

• Foster an environment of inspiration, curiosity and passion for Twilio.

Qualifications 

Not all applicants will have …