Sr. Director, Field Marketing

Senior Director, Field Marketing NA

Remote, USA OneStream Software LLC

Benefits Offered                    Vision, Medical, Life, Dental, 401K.

Employment Type                 Full-Time

Compensation                        $150,000.00 -$200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience. 

ABOUT THE JOB

The Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. This role requires a strategic thinker with a strong background in marketing, excellent leadership skills, and the ability to work cross-functionally to achieve business objectives. Additionally, working with the Campaigns team, the Senior Director will implement and oversee Account-Based Marketing (ABM) strategies to target high-value accounts and drive personalized marketing efforts within the region.

RESPONSIBILITIES

Leadership and Strategy:

• Develop and execute a comprehensive field marketing strategy that aligns with overall company goals
• Lead, mentor, and manage a team of seasoned field marketers to ensure successful implementation of marketing programs
• Collaborate with sales, product marketing, and corporate marketing teams to ensure alignment and integration of marketing strategies
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiatives
• Communicate strategy to team, measure performance regularly, adjust plans as needed to reach goals

Account-Based Marketing (ABM):

• Design and implement ABM strategies to target high-value accounts and drive hyper-personalized marketing efforts
• Collaborate with campaigns and sales teams to identify target accounts and develop tailored marketing plans Develop many-to-1, 1-1 campaign playbooks for use in the field
• Measure and optimize campaigns to ensure effectiveness and achieve desired outcomes

Program Management:

• Oversee the planning and execution of regional marketing programs, events, and campaigns to drive demand generation and pipeline growth
• Develop and manage field marketing budgets, ensuring efficient use of resources and maximizing ROMI
• Measure and report on the effectiveness of field marketing programs, using data to continuously improve and optimize efforts

Stakeholder Engagement:

• Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectives
• Serve as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing efficiency
• Build and maintain strong relationships with Strategic Alliances team to communicate plans …