Sr. Director, Field Marketing
Remote, United States
Senior Director, Field Marketing NA
Remote, USA OneStream Software LLC
Benefits Offered Vision, Medical, Life, Dental, 401K.
Employment Type Full-Time
Compensation $150,000.00 -$200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience.
ABOUT THE JOB
The Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. This role requires a strategic thinker with a strong background in marketing, excellent leadership skills, and the ability to work cross-functionally to achieve business objectives. Additionally, working with the Campaigns team, the Senior Director will implement and oversee Account-Based Marketing (ABM) strategies to target high-value accounts and drive personalized marketing efforts within the region.
RESPONSIBILITIES
Leadership and Strategy:
- Develop and execute a comprehensive field marketing strategy that aligns with overall company goals
- Lead, mentor, and manage a team of seasoned field marketers to ensure successful implementation of marketing programs
- Collaborate with sales, product marketing, and corporate marketing teams to ensure alignment and integration of marketing strategies
- Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiatives
- Communicate strategy to team, measure performance regularly, adjust plans as needed to reach goals
Account-Based Marketing (ABM):
- Design and implement ABM strategies to target high-value accounts and drive hyper-personalized marketing efforts
- Collaborate with campaigns and sales teams to identify target accounts and develop tailored marketing plans Develop many-to-1, 1-1 campaign playbooks for use in the field
- Measure and optimize campaigns to ensure effectiveness and achieve desired outcomes
Program Management:
- Oversee the planning and execution of regional marketing programs, events, and campaigns to drive demand generation and pipeline growth
- Develop and manage field marketing budgets, ensuring efficient use of resources and maximizing ROMI
- Measure and report on the effectiveness of field marketing programs, using data to continuously improve and optimize efforts
Stakeholder Engagement:
- Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectives
- Serve as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing efficiency
- Build and maintain strong relationships with Strategic Alliances team to communicate plans …
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Legally authorized to work for any company in the United States without sponsorship
Benefits/Perks401(k) Benefits Offered Dental Equity Life Medical Training opportunities Transparency Variable Comp Vision Vision, Medical, Life, Dental, 401K
Tasks- Analyze market trends
- Collaborate with sales and marketing teams
- Collaboration
- Communication
- Engage with stakeholders
- Lead marketing team
- Reporting
- Training
AI Analytical Analytics B2B Marketing Budget management Collaboration Communication Cross-functional Collaboration Design Finance Financial Go Interpersonal Leadership Machine Learning Marketing Marketing Strategy OneStream OneStream Software Organizational Planning Sales Strategic planning Strategic Thinking
Experience12 years
EducationBachelor's degree in marketing Business Finance Marketing MBA Related Field Technology
Certifications TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9