Sr Director, Channel Marketing

Job Family

Marketing - General

About Us 

 

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.  

 

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. 

    

Transamerica is a part of Aegon, an integrated, diversified, international financial services group. The Aegon companies employ over 21,500 people and have approximately 31.7 million customers.* For more information,  visit www.transamerica.com. 

 

Who We Are 

  

Transamerica has been making financial services available to the many, not just the few, for more than 100 years. We’re a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Transamerica’s dedicated professionals focus on helping people live their best lives through saving, investing, and protecting their loved ones. Transamerica is dedicated to building America’s leading middle market life insurance and retirement company, providing a broad range of quality individual life insurance policies, workplace supplemental insurance benefits, workplace retirement plans, individual retirement accounts, and investment products, including mutual funds, annuities, stable value solutions, as well as investment management services. 

 

What We Do 

 

Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, and Employee Benefits), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People and Places; Brand; Corporate Affairs; Risk; and Technology). 

Job Description Summary

Lead the life insurance channel marketing team in defining and implementing marketing campaign strategies to promote the sale of company products and services. Drive engagement with financial professionals through product marketing, value-add content, brand affinity, and the launch of new products & experiences.

Job Description

Responsibilities

• Lead the life insurance channel marketing teams in the strategy and execution of multifaceted marketing campaigns to drive engagement and prompt action amongst target audiences.
• Represent the audience’s needs, align plans to the brand direction, and understand competitive dynamics to work collaboratively across organizational boundaries to achieve objectives.
• Collaborate with leaders in distribution, product, operations and other functions to develop strategic short and long term marketing strategies and plans that address revenue objectives and drive business growth.
• Manage and optimize a marketing budget to maximize efficiency and marketing effectiveness.
• Develop and actively maintain marketing strategy and go-to-market plans to meet changing market and competitive conditions.
• Set priorities and manage through people and processes; leverage resources throughout the organization.
• Execute multiple high impact initiatives to achieve sales goals and business objectives.
• Partner with teams in Product Development, Sales, Operations, and other stakeholders to drive and build the company brand, sales profitability, and customer experience.
• Work with Sales leadership to ensure internal sales team has the tools, training, and incentives needed to effectively sell products and services.
• Develop strong customer relationships to become the organization’s expert in customer needs and opportunities.
• Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Ten years of marketing communications or digital marketing experience in the financial services industry
• Eight years of management experience
• Broad experience developing and executing marketing strategies for complex projects
• Thorough understanding of the life insurance products marketplace and distribution process, including pricing, packaging, and positioning across channels
• Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms
• Ability to interpret data and articulate results to diverse audiences
• Analytical and decision-making skills to identify/prioritize critical issues and interpret data
• Excellent communication and relationship building skills

Preferred Qualifications

• Intermediary or institutional experience
• Familiarity with content management, workflow and other marketing tools such as DAM, Salesforce Marketing Cloud, Google Analytics and Workfront
• Experience in change management

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws. It is estimated based on what a successful candidate might be paid in certain Company locations.**

The Salary for this position generally ranges between $146,000-$190 ,000 annually. This range is an estimate, based on potential qualifications and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer  

 

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. 

 

Compensation Benefits 

• Competitive Pay 

• Bonus for Eligible Employees 

 

Benefits Package 

• Pension Plan 

• 401k Match

• Employee Stock Purchase Plan

• Tuition Reimbursement

• Disability Insurance

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Employee Discounts

• Career Training & Development Opportunities

 

Health and Work/Life Balance Benefits 

• Paid Time Off starting at 160 hours annually for employees in their first year of service.

• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars 

• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

• Adoption Assistance

• Employee Assistance Program

• College Coach Program

• Back-Up Care Program

• PTO for Volunteer Hours

• Employee Matching Gifts Program

• Employee Resource Groups

• Inclusion and Diversity Programs

• Employee Recognition Program

• Referral Bonus Programs

• Peer Recognition Program (BRAVO)

  

* As of December 31, 2022 
 

Inclusion & Diversity  

  

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women. 

  

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all. 

   

Giving Back  

  

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work. 

  

https://www.transamerica.com/why-transamerica/aegon-transamerica-foundation  

  

Transamerica’s Parent Company  

 

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has  grown into an international company serving more than 29.5 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.   

 

Apply