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Sr Director Analyst, Marketing Data & Analytics (Remote-US) - Remote - Texas

Sr. Director, Marketing Data & Analytics (Remote-US)

Gartner is seeking an analyst to provide research and advice for marketing leaders in marketing and customer data.

About this role:

This role creates thought-leading marketing data and analytics research for our Gartner for Marketing Leaders clients through published research, conversations with clients (Inquiry), stage presentations, teleconferences, and client meetings. It is important that you have a vision for how customer analytics and data-driven marketing will evolve. You will advise marketers on:

  • Strategic customer data strategies, including navigating privacy and consent, emerging preferences, and regulation.

  • Marketing leaders' role in supporting an enterprise strategy, including recommending advanced analytic capabilities and creating/aligning data-driven marketing analytics to roadmaps.

  • Brand/Media budgeting and planning and attribution, Strategic marketing data, and customer insight for the CMO.

  • Managing data for marketing measurement and customer analytics

  • Building customer profiles with first, second, and third-party data

  • Segmentation and customer data modeling, such as propensity modeling, lifetime value modeling, lead scoring

  • Establishing data pipelines and designing efficient data structures to integrate across disparate marketing data sources and systems.

  • Working with IT to determine the right solutions for data storage, transformation, and integration with other marketing systems.

What you’ll do:

As a Gartner analyst, you will work alongside other experts in your field, collaborating and contributing to one of Gartner’s fastest-growing products. You’ll help clients get more value from their marketing data, by meeting with them: on the phone, in a video conference, from the stage at a Gartner event, or face-to-face during a sales support visit. In every client interaction, analysts help clients solve difficult puzzles that lead to better performance. To support these conversations you will research markets, practices and trends and …

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Job Profile

Regions

North America

Countries

United States

Benefits/Perks

Generous PTO Ongoing learning and development opportunities

Skills

Budgeting Customer analytics Data & Analytics Data-driven marketing Data Integration Data Modeling Data Pipelines Marketing Privacy Research Research and Analysis Sales Segmentation

Tasks
  • Deliver actionable advice
  • Deliver high-quality actionable advice
  • Predict market trends
  • Provide sales support
  • Research and Analysis
  • Respond to client inquiries
  • Sales Support
Experience

12+ years

Education

Bachelor's Master's

Restrictions

Remote position within the U.S.

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9