Sr. Demand Generation Strategist, Customer Lifecycle Marketing

Overview

Atlassian is looking for a demand generation professional to join our team as a Senior Demand Generation Strategist to help drive end-to-end campaigns and increase demand for our Software Development solutions with emphasis on Jira Product Discovery. Your role will be to build and execute the B2B demand generation strategy, working alongside sales, product marketing, and other internal teams. If you get excited about building and launching new businesses by partnering with teams across Atlassian, you'll love it here.

We are looking for a senior marketer who thinks outside of the box with a creative slant and creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.

Responsibilities

In this role you'll get to

• Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.

• Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.

• Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).

• Support the Product Marketing team with new features and product launches and translate business goals into demand-generation strategies and execution plans.

• Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.

• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.

• Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.

• Partner with Analytics and Performance marketing teams to develop a measurement framework.

• Leverage marketing automation tools and related technology integrations to increase demand.

More about our team:

Serious collaboration is the key to success for this role. You’ll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Qualifications

On the first day we'll expect you to have:

• 7+ …