Sr. Demand Generation Manager, Technology

The Role:   As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating our revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Technology vertical. This position requires a strategic, hands-on executor with knowledge of both product-led and sales-led motions and industry expertise who will sit between sales, product, and marketing. We’re building a best-in-class demand generation engine that will scale Pilot to $100M ARR and beyond and you will lead the revenue generation efforts in our largest industry vertical.   Key Responsibilities:

• Demand Generation Strategy Development:
• Develop and execute on a comprehensive demand generation strategy in the Technology Vertical that supports our business and growth goals. 
• Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives. 
• Cross-functional Collaboration:
• Work closely with sales teams to understand their objectives, challenges, and feedback. 
• Align strategies and campaigns with sales goals to support lead and pipeline generation. 
• Facilitate sales and marketing alignment making sure were getting insights, sharing campaign performance, and adjusting tactics with feedback from sales. 
• Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation.
• Campaign Planning and Execution:
• Plan and implement omni-channel campaigns across web, SEO, email, social, content, and events. Forecast, track and report on campaign performance. 
• Run experiments in new channels and test campaign variables that will optimize performance. 
• Content Development to Support Demand Generation:
• Collaborate with product teams to create compelling content that resonates with the target audience and drives lead generation. 
• Utilize content across channels to engage prospects and nurture leads throughout the sales funnel. 
• Lead Generation and Nurture:
• Build omni-channel lead generation programs.
• Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects.
• Create repeatable, scalable, always-on nurture programs that drive MQLs, meetings, and pipeline. 

  About You:

• Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at an high-growth, high-velocity, B2B sales lead company, with exposure to selling into venture-backed startups. 
• Extensive marketing …