Sr. Demand Generation Manager, Technology
Remote
The Role: As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating our revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Technology vertical. This position requires a strategic, hands-on executor with knowledge of both product-led and sales-led motions and industry expertise who will sit between sales, product, and marketing. We’re building a best-in-class demand generation engine that will scale Pilot to $100M ARR and beyond and you will lead the revenue generation efforts in our largest industry vertical. Key Responsibilities:
- Demand Generation Strategy Development:
- Develop and execute on a comprehensive demand generation strategy in the Technology Vertical that supports our business and growth goals.
- Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.
- Cross-functional Collaboration:
- Work closely with sales teams to understand their objectives, challenges, and feedback.
- Align strategies and campaigns with sales goals to support lead and pipeline generation.
- Facilitate sales and marketing alignment making sure were getting insights, sharing campaign performance, and adjusting tactics with feedback from sales.
- Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation.
- Campaign Planning and Execution:
- Plan and implement omni-channel campaigns across web, SEO, email, social, content, and events. Forecast, track and report on campaign performance.
- Run experiments in new channels and test campaign variables that will optimize performance.
- Content Development to Support Demand Generation:
- Collaborate with product teams to create compelling content that resonates with the target audience and drives lead generation.
- Utilize content across channels to engage prospects and nurture leads throughout the sales funnel.
- Lead Generation and Nurture:
- Build omni-channel lead generation programs.
- Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects.
- Create repeatable, scalable, always-on nurture programs that drive MQLs, meetings, and pipeline.
- Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at an high-growth, high-velocity, B2B sales lead company, with exposure to selling into venture-backed startups.
- Extensive marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to package these into campaigns to drive leads and sales opportunities.
- Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting.
- Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure.
- Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.
- Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business. Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.Why Pilot?
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox)
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Job Profile
Benefits/PerksCompetitive benefits package Flexible Vacation Parental leave Wellness benefits
Tasks- Build lead generation programs
- Collaborate with sales teams
- Create content
- Develop demand generation strategy
- Manage lead lifecycle
- Plan and execute campaigns
Attribution Campaign performance Campaign Planning Collaboration Content development Cross-functional Collaboration Data analysis Demand Generation Direct Mail Email Marketing Field events Forecasting Lead Generation Marketing Strategy Marketo Martech stack Omni-Channel Marketing Paid ads Sales Alignment SEO Social Media Marketing Webinars
Experience7 years
Education
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