Sr. Data Analyst, Marketing
Remote
Upwork ($UPWK) is the worldâs work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Â
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. Â
The Marketing Analytics team is looking for an analyst to drive measurement of our Paid Media investments. This role is critical to supporting our Paid Media teamâs efforts to drive new and existing customers to our platform and optimize our media strategy and investments. This individual will drive insights and partner cross functionally with marketing management, data engineering, and analytics to compel changes in our strategy.
As a critical member of the broader Analytics & Data Science team, youâll use your quantitative background and expertise manipulating large datasets to bring unparalleled insights into the performance of our audience targeting, messaging, and media mix. We tackle a multitude of exciting challenges including attribution, incrementality testing, behavioral measurement, data science model development, and ongoing tracking of our business progress to enable Upworkâs growth. If you enjoy a culture of growth and businesses with endless possibilities, this is a great opportunity!
Â
Your Responsibilities:
-
Become the authority on marketing attribution for our Paid Media team, applying data science techniques and analytical skill to unearth deep insights on marketingâs influence on the customer journey.
-
Work closely with channel teams to define campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable, and track progress toward those results.
-
Propose, design and analyze incrementality tests using SQL, Python and/or other scripting and statistical tools.
-
Analyze campaigns and provide readouts on performance and make recommendations to improve the campaigns, audience segmentation and targeting.
-
Present in key meetings and business reviews with our marketing leadership and deliver insights that drive changes in marketing strategy.Â
-
Be an expert on Marketing data
-
Perform opportunity sizing and cost-benefit analysis of new growth levers
Â
What it takes to catch our eye:
-
Experience in marketing analytics with a background in segmentation, targeting, and channel âŚ
This job isn't fresh anymore!
Search Fresh JobsJob Profile
RestrictionsFull-time employees in 19 states in the United States Hiring of corporate full-time employees in 19 states in the United States
Benefits/Perks12 weeks of paid parental leave Annual bonus plan Belonging communities Collaborative culture Comprehensive medical insurance Development opportunities Economic opportunities Employee stock purchase plan Equity incentive program Growth Opportunities Long term equity incentive program Medical Insurance Mentorship Programs Paid parental leave Remote work Remote work opportunities Remote work opportunities for a global community of professionals Sales Incentive Plan Unlimited Paid Time Off Vibrant culture
Tasks- Customer Focus
- Drive analytics projects
Analytical Analytics Attribution Audience Segmentation BI Tools Data Science Incrementality Testing Leadership Looker Marketing Marketing Analytics Media strategy Python R Recommendations Recruiting Remote work Sales SQL Statistical analysis Tableau
Experience3 years