Sr. Data Analyst, Marketing

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.  

The Marketing Analytics team is looking for an analyst to drive measurement of our Paid Media investments. This role is critical to supporting our Paid Media team’s efforts to drive new and existing customers to our platform and optimize our media strategy and investments. This individual will drive insights and partner cross functionally with marketing management, data engineering, and analytics to compel changes in our strategy.

As a critical member of the broader Analytics & Data Science team, you’ll use your quantitative background and expertise manipulating large datasets to bring unparalleled insights into the performance of our audience targeting, messaging, and media mix. We tackle a multitude of exciting challenges including attribution, incrementality testing, behavioral measurement, data science model development, and ongoing tracking of our business progress to enable Upwork’s growth. If you enjoy a culture of growth and businesses with endless possibilities, this is a great opportunity!
 

Your Responsibilities:

• Become the authority on marketing attribution for our Paid Media team, applying data science techniques and analytical skill to unearth deep insights on marketing’s influence on the customer journey.

• Work closely with channel teams to define campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable, and track progress toward those results.

• Propose, design and analyze incrementality tests using SQL, Python and/or other scripting and statistical tools.

• Analyze campaigns and provide readouts on performance and make recommendations to improve the campaigns, audience segmentation and targeting.

• Present in key meetings and business reviews with our marketing leadership and deliver insights that drive changes in marketing strategy. 

• Be an expert on Marketing data

• Perform opportunity sizing and cost-benefit analysis of new growth levers
   

What it takes to catch our eye:

• Experience in marketing analytics with a background in segmentation, targeting, and channel …