Sr. Copywriter, Product Marketing

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.

Job Summary:

The main focus of this role will be translating complicated annuity product information into easy-to-understand marketing copy that will enhance market understanding and support our wholesaling force and financial professionals. In this role, you will collaborate with product marketing and other business areas to gain a full understanding of Delaware Life’s variable and fixed index annuity products and riders, investment options, distribution channels, target markets, and sales drivers and translate that knowledge into compelling and actionable marketing collateral. This role will work with the Group 1001 shared services Marketing team.

Annuity product knowledge is needed for this position.

Main Accountabilities:

• Contribute to strategic marketing approach.
• Conceptualize and draft variable and fixed index annuity marketing brochures, sales campaigns, sales ideas, emails, website copy, PowerPoint presentations, and digital deliverables (including social media posts) to support the launch, promotion, and ongoing sale of Delaware Life’s variable and fixed index annuity and income solution products.
• Translate complex financial products and concepts into simple, benefit-oriented copy that communicates the products’ benefits without use of legalese or jargon.
• Work with the leads of various Marketing areas including Product, Value Add, Web, and Investments and be flexible and able to switch from one project to another as priorities dictate.
• Adhere to brand standards and style guidelines.
• Work with design team to ensure that copy and design work well together.
• Be a self-starter able to thrive in an entrepreneurial environment as well as a heavily regulated compliance and legal environment.
• Support projects from concept to completion—including the review processes, proofing, and production.

Qualifications:

• Bachelor’s degree required
• …