Sr. Content Specialist

About Zapier

We're humans who simply think computers should do more work.

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Job posted: April 22, 2025

Location: United States, Canada

Hi there!

Zapier is looking for a content writer with a strategic mindset and strong editorial skills to join our growing team. In this role, you’ll lead the creation of high-impact, long-form content that supports sales-aligned campaigns, attracts qualified leads, and fuels pipeline growth.

You’ll focus on crafting in-depth, research-backed assets like ebooks, guides, and data reports that help business decision-makers see the value of AI and automation. Working closely with demand generation, product marketing, and sales, you’ll ensure your content maps to key customer pain points and moves leads through the funnel.

In this role, you’ll be the lead writer for several key marketing initiatives and get to work on a broad range of content including web copy, landing pages, email nurtures, campaign assets, and more. You’ll be involved in these projects from the very start and have the chance to shape strategy and messaging, working closely with cross-functional partners in marketing programs, events, brand, and product marketing.

If you’re interested in driving your content career at a fast-growing and profitable company, read on.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier.

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

You’re a strategic content creator. You have 5+ years of experience writing B2B marketing content that drives results—especially long-form, gated assets like ebooks, guides, and research reports that support demand gen and sales enablement.

You write what’s next. You have experience identifying emerging trends and untapped angles. You spot fresh opportunities for content and know how to turn those insights into sharp, strategic trend reports for enterprise stakeholders.

You understand content’s role in the funnel. Whether it’s an ebook or a short-form landing page, your writing is engaging, polished, and audience-aware. You can flex tone and voice based on the goal and reader. You know how to craft content for every stage of the buyer’s journey and align your work to broader marketing and sales goals.

When you don’t know, you find out. You’ve got experience digging for insights—whether that’s deep dive research or interviewing experts, customers, and partners—and turning those conversations into compelling, conversion-focused content. You also know how to use original research and survey data to create valuable, lead-generating content.

You know how to get the most out of content. You’re always looking for ways to repurpose and atomize content into derivative formats—from blog posts and social snippets to webinar decks and video scripts—maximizing impact while doing more with less. You’re comfortable using AI to assist.

You’re a strong cross-functional partner. You collaborate well with stakeholders across demand gen, sales, and product marketing to align messaging and content priorities.

No draft is sacred. You welcome feedback and love iteration. You’re comfortable reworking your drafts, fine-tuning copy, and sharpening messaging to make the content as strong as possible.

You work efficiently and independently. You manage your time and workflow effectively, balancing multiple priorities without sacrificing quality.

Things You Might Do

• Write long-form, gated content (ebooks, buyer’s guides, whitepapers etc.) to generate leads and support sales conversations with an enterprise audience.

• Lead customer, executive, technical expert, and influencer interviews to create original thought leadership content that builds trust and authority.

• Design and develop data reports based on original surveys and industry research.

• Partner with demand generation, product marketing, partnerships, customer marketing, and sales to shape campaign strategy and ensure content maps to buyer needs and conversion goals.

• Strategically repurpose long-form content into channel-ready assets—email series, blog posts, social content, and sales collateral—tailored to different stages of the buyer journey.

• Partner with sales, social, and video teams to break out long-form content into assets like webinar decks, infographics, social posts, and scripts.

• Use performance data and stakeholder feedback to continuously optimize your work.

• Help ensure consistency in voice, tone, and messaging across all content touch points.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com. 

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.