Sr. CLM Manager - Partner Monetization

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. 

Come build with us!

About the Role:

As a part of the Marketing and Partnership teams, you’ll be a key player in driving activation, monetization, and user engagement across the rapidly growing Partnerships channel. This role requires a CLM guru with experience in setting up, running and measuring email and in-app campaigns from ideation to deployment. This person must be an excellent project manager who feels comfortable working cross-functionally to deliver results for our partners and the Aura business. You will implement, monitor, and optimize email marketing campaigns, launch and manage A/B tests, and analyze and synthesize results. This position is essential to the day-to-day operations of our marketing team and will directly contribute to the success of our rapidly growing business! This role will report to the VP of Customer Lifecycle on the Marketing team. 

Day to Day:

• Build and execute multi-channel campaigns using our ESP (Braze), to drive activations and upsells across our partnerships subscriber base, with the key goal of monetization. Report out on campaign effectiveness and strategize on new tests in partnership with the Employee Benefits team.
• Work with cross-functional teams on the go-to-market set-up and ongoing optimization of CLM campaigns for new and existing partnerships, ensuring successful launches. You will own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns.
• Set up campaigns for effective measurement including clean test & control groups and regularly track performance. Partner with data analytics to ensure any reporting blind spots are addressed. Share results between the Marketing and Partnership teams to drive growth and maximize results.
• Partner with the VP of CLM and the VP of Product Marketing for Partnerships on a long-term engagement strategy for partner subscribers, focusing on increasing ROI through rapid testing and learning.
• Be a champion of best-in-class email and CLM messaging tactics staying abreast of the latest …