Sport Education - Senior Digital Marketing Manager

We are a dynamic sports education company providing coaching services. Our approach centers on content marketing across various digital platforms, leveraging text, video, and audio to engage our audience.

We have ambitious growth plans in the coming years. To support this vision, we are seeking a Senior Digital Marketing Manager to lead our marketing strategy, oversee promotional efforts, and assist the founder in managing the team effectively.

As Senior Digital Marketing Manager, you’ll be responsible for overseeing all marketing and promotional activities and supporting the founder in managing the team effectively.

In this role, you will:

Sales Funnel Optimization & Performance

🚀 Optimize and test sales funnels for organic and paid traffic.
📊 Own the funnel-building process (strategy, execution, KPI monitoring, and team guidance).
✍️ Write sales copy and create offers/sales pages.
🔍 Continuously A/B test and analyze performance.
📌 Drive key marketing KPIs (ROI, CAC, LTV).

Paid Advertising & User Acquisition

🎯 Run and optimize paid ad campaigns (Google, YouTube, Facebook).
📈 Develop and execute user acquisition strategies.

Data Analysis & Operations

📋 Manage complex spreadsheets for data organization and analysis.
📊 Conduct data analysis and financial planning.
⚙️ Troubleshoot and optimize tracking/attribution.
🛠️ Manage and refine marketing software tools.

Team & Process Management

✅ Ensure smooth operations, maintain processes, and mentor junior team members.
📜 Develop and implement marketing SOPs.
👥 Lead projects and supervise team members.
📞 Oversee KPIs and ensure goal alignment across teams.

Growth & Community Building

🤝 Optimize our referral program.
🧩 Identify issues and propose solutions.

Working Hours ⏰: Full-time, with core working hours of 8am - 5pm CET, with flexibility.

Requirements

To excel in this role, you need to have: 

✅ 5+ years of experience in performance marketing, with a strong track record in user acquisition and conversion optimization.
✅ Hands-on experience in direct-to-consumer marketing, ideally in digital education or coaching
✅ Proven success in building and optimizing sales funnels for digital products.
✅ Strong proficiency with marketing software, analytics tools, and tracking systems (e.g., Google Analytics, attribution platforms, automation tools).
✅ Excellent team management and leadership skills, with experience in mentoring and overseeing marketing teams.
✅ Bachelor’s or Master’s degree in Science (preferred), Business, or Marketing.
✅ Fluent in English with exceptional communication skills, both written and verbal.
✅ Familiarity with the sports industry and its audience is a plus.

Brownie Points for:

⭐ Experience working with CRM systems (e.g., HubSpot, ActiveCampaign, Keap).

⭐ A good understanding of direct response copywriting skills  

As the Ideal Candidate, you should be analytical and data-driven, with the ability to recognize patterns, test hypotheses, and make data-backed decisions. You should be creative and resourceful, able to develop high-impact marketing strategies and execute them hands-on. Most importantly, you have to be proactive and highly motivated, thriving in a fast-paced, results-driven environment.

Benefits

What’s in it for you?

💰 Earn a monthly salary of $4,000–$5,000*

🌟 Significant bonus payments are possible if you excel.

🏝️ PTO: 20 days of paid time off .

🌍 Work remotely from anywhere in the world.

📚 Access to many digital marketing courses

🚀 We’ll clearly outline your next milestones and provide opportunities to help you reach them.

✈️ Enjoy paid trips to company events across Europe.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing qualifying test tasks.
4. Attending a short video interview with a Recruitment Partner to discuss your previous experience in more detail.
5. If shortlisted, attending a video interview with the client and completing a final test

The JobRack team has gained a full understanding of the employer’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

Applications for this position must be submitted through JobRack and direct contact with the employer is not allowed.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq