Sponsorship Marketing Specialist

Location:

ABOUT THE JOB

As a member of the Enterprise Marketing and Sponsorship Team, the Sponsorship Marketing Specialist will report to a Sponsorship Manager and will act as a strategic execution partner to the Sponsorship Managers and Consultants. This role will collaborate with Segment and LOB Marketing Managers to share market intelligence and develop and execute integrated campaigns and initiatives that support the Brand and Sponsorship pillars. The Sponsorship Marketing Specialist will be responsible for understanding industry trends, enhancing processes and assist in executing programs that drive value and impactful results for Key.

ESSENTIAL JOB FUNCTIONS

• Assist internal stakeholders to determine objectives and plans for Key’s brand activation strategy that includes major to mid-major sponsorship and experiential marketing programs.  
• Partner with teams to execute activation programs that support market-specific brand and product goals, leverage brand data and analytics as well as local intel and recommendations.
• Assist in the development of sponsorship marketing plans, responsible for the execution and project management of program(s).
• Collaborate with Sponsorship Management team to implement activation programs for major and mid-major sponsorships- including messaging, creative, and promotional elements.
• Leverage agency partnerships and resources to support the design and implementation of activation strategy and supporting data for analysis, contract renewals and property evalutations.
• Demonstrate creativity and innovation in identifying opportunities to improve processes for sponsorships, and enterprise marketing programs.
• Establish effective partnerships by communicating and collaborating with business partners and marketing colleagues.
• Assist in the tracking of budgets and programming spends.
• Monitor local performance and assist in the ongoing analysis and evaluation of brand activation marketing initiatives to improve effectiveness, drive continuous improvement and increase value for Key.

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in business or related field and/or equivalent
• Entry level experience
• Demonstrated ability to effectively organize, plan and execute multi-functional projects
• Demonstrated analytical, process management, and conceptual skills
• Demonstrated collaborative skills and ability to constructively challenge when needed
• Demonstrated professional savvy; ability to effectively influence leaders and peers
• Demonstrated leadership, relationship-building skills levels
• Ability to travel (10%)

COMPETENCIES/SKILLS

• Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how …