Software Engineering L5, Ads Creatives & Policy

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the Position:

Netflix, a global leader in entertainment services, is seeking a Backend Engineer for our Ads Creatives & Policy team. With 283 million paid memberships across 190 countries, Netflix offers a diverse range of TV series, films, and games. In November 2022, we launched a new ad-supported tier, enhancing our ad tech ecosystem to provide members with more content choices and advertisers with access to engaged audiences. The Ads Creatives & Policy team is responsible for the entire "Pitch to Pay" process, including inventory and order management, campaign execution, ad serving, audience onboarding, targeting, delivery, measurement, reporting, and finance. Our team leverages cutting-edge technology to deliver ads that enhance the viewing experience while achieving excellent results for advertisers.

As a Software Engineer, you will play a critical role in designing and implementing scalable systems that support our ad platform. You will work closely with cross-functional teams to deliver high-quality solutions that align with our business goals. This role requires a strong technical background, a passion for innovation, and the ability to thrive in a fast-paced environment.

Responsibilities:

• Design, develop, and maintain scalable backend systems for the Ads Creatives & Policy team.

• Collaborate with cross-functional teams to deliver high-quality solutions that meet business objectives.

• Implement and optimize ad creative lifecycle management, including ingestion, encoding, review, and CDN deployments.

• Develop systems and tooling to automate and scale the creative process for advertisers.

• Reduce friction in creating creatives for custom formats and enhance asset portability using creative development tooling, including genAI as appropriate.

• Build and enhance manual workflows and automated review systems that rely on ML and creative understanding to improve SLAs.

• Ensure compliance of ad campaigns and creatives with Netflix policy, brand safety guidelines, and global/local laws and regulations.

• Stay informed about industry trends and technologies, particularly in the programmatic ecosystem.

Requirements:

• 8+ years of experience in software engineering, with a focus on backend development.

• Strong product mindset with experience in delivering large, complex projects in collaboration with cross-functional stakeholders (technology, operations, or business-focused).

• General understanding of the advertising marketplace and landscape.

• Strong analytical and strategic …