Software Engineer II - Frontend - Growth Insights

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The team

The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence. Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem.

We collaborate closely with Engineering, Product, Marketing, and Data teams to audit, enhance, and streamline event tracking, improve attribution accuracy, and optimize our MarTech stack. Our work ensures that analytics tracking is transparent, maintainable, and aligned with best practices, while enabling other teams to confidently make data-driven improvements to Kraken’s user experience.

As a Software Engineer II- Frontend on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance. You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability.

The opportunity

• Architect and develop the analytics events data flow from web and mobile apps to 3rd parties

• Build a framework for experiments and A/B tests and the tools to enable experimentation for all teams in the company

• Extreme ownership of all MarTech tools, processes, libraries and integrations

• Develop and maintain a knowledge base of how data is collected, processed, transmitted, and reported, ensuring transparency and usability across the company

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms

• Implement monitoring and alerting systems to proactively detect and address data inconsistencies before they impact reporting and decision-making

• Collaborate closely with Data Engineering and Analytics teams to maintain a unified source of truth, ensuring alignment across all data consumers at Kraken

• Optimize our MarTech solutions, maximizing the value of our current systems and recommending alternative solutions when appropriate

• Map out and refine event data flows, reducing redundancy and improving efficiency, transparency, and cost-effectiveness in our tracking architecture

• Improve attribution modeling, ensuring that we can accurately track where visitors come from and tie that data back to long-term user engagement

Skills you should HODL

• 4+ years of experience in frontend development, with strong expertise in React.js (either on web or react-native on mobile) and TypeScript

• Strong understanding of web tracking technologies and analytics platforms, including Google Tag Manager, Google Analytics, Segment, and Mixpanel

• Proven ability to audit and troubleshoot data discrepancies

• Experience working across multiple teams and code bases

• Track record of working with large-scale data tracking and analytics solutions

• Excellent communication and collaboration skills, with the ability to align engineering, marketing, and analytics teams on best practices

• Hands-on experience with frontend testing frameworks and modern build pipelines

Nice to haves

• Experience with large-scale, real-time event processing

• Knowledge of marketing automation solutions and advertising network integrations

• Familiarity with A/B testing solutions and experimentation methodologies

• Understanding of cryptocurrency, blockchain technology, and decentralized applications

#LI-Remote #LI-DA1 #USCANBR

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

Stay in the know

Follow us on Twitter

Learn on the Kraken Blog

Connect on LinkedIn