Social Media Stretegist

Ecentria is looking for an experienced Social Media Specialist to help manage and oversee the social media presence for four brands under the Ecentria Enterprise Group structure. The Social Media Specialist will utilize and collaborate with functional resources across the organization, including in marketing, operations, technology, and brand teams to Monitor member engagement and lead strategic implementations to support current and new membership needs. Manage social media marketing campaigns and day-to-day digital activities. Become an advocate for the organization in all social media channels.

The Social Media Specialist reports to the Director of Marketing and will also work closely with the Marketing Manager as well as other business unit stakeholders.

Responsibilities -

• Map out comprehensive social media monthly calendar plans.
• Manage and expand community and influence outreach efforts.
• Monitor and listen to and respond to community who engage with our Brands on digital platforms.
• Integrate relevant keywords and hashtags in content via social campaigns.
• Analyze metrics to enhance social strategies as needed.
• Develop topics and mission-based themes that resonate with audience on social platforms.
• Create, curate, and manage all social content.
• Serve as lead admin on all digital assets. Organization of photos, videos, storage and management of those assets within Canto and other cloud based digital software.
• Share posts and content to relevant industry groups and forums.
• Working with Brand Ambassadors for content creation and distribution on social channels.
• Tagging Social Media partners and influencers to engage their audiences.
• Reaching out to relevant Brands and Influencers for Co-Branding and Cross-Marketing campaigns.
• Manage social media content, ensuring multimedia assets are of high quality, aligning with brand image.
• Ensure audience engagement is of the highest priority and comments and inquiries are addressed in a timely manner.
• Monitor and report on performance through development and refinement of KPIs
• A successful Social Media Specialist is detail-oriented, execution-minded, driven, and takes ownership of the performance of the social media platforms.

Qualifications, Skills  & Requirements -

• 2+ years of managing various social media platforms.
• Experience working in in Optics, Firearm Accessories, Shooting Sports, Hunting, Outdoors, or other related markets a major plus.
• Ability to incorporate Brand Voice and Values in the content creation process for social media platforms.
• Highly organized and detail-oriented with the ability to prioritize numerous projects and tasks to complete them under time constraints by assigned deadlines, while remaining accurate.
• Ability to be flexible with changing priorities.
• Must portray a positive, can-do attitude to teammates or customers and demonstrate the ability to handle interruptions.
• Must be proficient in the use of office computer programs including Microsoft 365.
• Must be proficient with utilizing the web and have the ability to work in databases.
• Ability to maintain effective working relationships with internal and external customers/stakeholders.
• Must demonstrate excellent customer service skills and the ability to work with different audiences.
• Must be proficient in social media platforms and the analytic tools within these platforms. Must stay current on different social media tools and have the ability to learn how to utilize platforms as they change.
• Must be proactive, demonstrating solid follow-through and attention to detail, and demonstrate the flexibility to adjust when requested.
• Must understand how social media is consumed across a variety of platforms and the ability to incorporate that knowledge into EEG social media strategies.
• Must have the ability to work in and foster a team-oriented environment across multiple departments, including proactively helping department staff.
• Must be able to present self in a professional manner and effectively communicate to and develop a relationship with a wide range of individuals including staff, corporate partners, managers, etc.
• Must have excellent verbal and written communication skills. Ability to create correspondence with attention to detail and accuracy.
• Understanding of brand/growth/performance marketing campaigns a plus.
• Ability to travel domestically (travel not to exceed 20% of time).
• Other ad-hoc projects as required.

Work Location- 

• Fully Remote
• We are open to hiring employees in states that we have an established presence. We’re excited to consider residents of Arizona, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Montana, Nevada, North Carolina, Ohio, South Carolina, Texas, Utah, and Wisconsin. At the company’s discretion, this list is subject to change.  

Compensation-

• This is a salaried position with an anticipated annual base salary range of $50-60k.

• The annual base range for this role considers the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. 

Benefits-

• This role is eligible to participate in Ecentria’s Benefits Program based on the eligibility requirements of each benefit. To learn more Ecentria’s benefits, please visit: https://ecentria.com/careers/.

Equal Employment Opportunity-

Ecentria is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Next Steps-

If a strong match is found between your qualifications and the requirements of the position, a member of the recruiting team will contact you to further discuss the career opportunity. No phone calls please.

Ecentria and its affiliates are an Equal Opportunity Employer. The Company does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.  Ecentria and its affiliates are Drug Free Workplaces.

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.