Social Media Strategist

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.
The Global Communications team is looking for a strategic, creative, and data-driven Social Media Strategist to join our ambitious and collaborative team. This includes ideating social-first content creation and managing operations of our global social media channels and organic social media strategy. This is a critical role that will help us shape how our brand shows up on social media, aligned with business goals. This role will report to our Senior Social Media Manager.

What you will do:

• Conceptualize innovative, social-first content and thinking to help us create best-in-class content
• Manage concepting, production and execution of creative to support our organic social strategy, partnering with stakeholders in Product Marketing, Content, and Design as needed
• Oversee our global content calendar across all social media channels
• Monitor activity across owned social channels
• Develop and execute a community management playbook aligned with our brand standards and strategy
• Champion our unique voice and approach that appeals to our global audience and drives results
• Collaborate with stakeholders on social best practices and content execution
• Analyze social performance using analytics tools, help provide regular reports and insights, making recommendations and identifying opportunities

What you will bring to Coupa:

• You have at least 3 years working in social media space, ideating and creating social-first content
• Expertise and love for working in social media, point-of-view on memes, cultural insights, and trends and applying them for brands
• Demonstrated knowledge of social media platforms and best practices, comfort explaining it to executives and colleagues.
• Strong social copywriting skills
• You love great storytelling in all communication formats
• Experience in analyzing social data and applying it to make strategic decisions
• You’re proactive with a positive, flexible attitude
• Strong cross-collaboration and stakeholder management skills
• Excitement to be part of a team that creates thumb-stopping content, both planned and in real time

The estimated pay range for this role is as follows:
•Based in Bay Area, California: $85,425 - $100,500•Based in Colorado: $73,100 - $86,000•Based in New Jersey: $81,600 - $96,000•Based in New York: $81,600 - $96,000•Based in Washington: $73,100 - $86,000
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory …