Social Media Strategist & Community Manager

COMPANY PROFILE

Code.org® is a nonprofit dedicated to expanding access to computer science in K-12 schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part K-12. The leading provider of K-12 computer science solutions in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY 

Code.org seeks a Social Media Strategist & Community Manager to oversee and execute all social media efforts. Develop and implement a strategy, manage content, plan campaigns, monitor performance, and engage with the community.

DUTIES AND RESPONSIBILITIES

In partnership with the Sr. Director of Integrated Media, this role will be responsible for developing and managing a comprehensive social media strategy that formalizes the specific roles, audiences, objectives, and content for each platform, ensuring a cohesive and targeted approach to engagement, messaging, and audience growth. This framework will guide content creation, platform selection, and strategic initiatives, aligning with overall marketing goals and the organization’s mission.

In addition, this role will be responsible for:

• Content Planning: Manage “always on” cross-channel content calendars that feature both original and curated content that is tailored to each audience and platform.
• Content Development: Collaborate with designers, copywriters, and other in-house content creators to produce engaging multimedia content.
• Community Management: Grow Code.org’s online community by initiating conversations, responding to comments, escalating issues, and creating a positive environment for users.
• Relationship Management: Build and maintain partnerships with relevant organizations, influencers, and community groups to help expand reach and engagement.
• Measurement + Analytics: Manage ongoing performance reporting that helps translate platform analytics into actionable insights and recommendations.
• Strategic Planning: Regularly monitor social media trends, platform updates, audience shifts, or other ongoing developments to inform our strategies.
• Platform Governance: Develop social media playbooks, guidelines, policies, and best practices while conducting regular training sessions for the team.
• Live Engagement: Develop and execute strategies for promoting livestreams, webinars, workshops, or other live events, including pre-event promotion, live coverage, and post-event recaps.
• Amplification Opportunities: Collaborate with advertising and PR leads to advise on social advertising, influencer relations, ambassador programs, and other potential opportunities to expand the community. 

EXPERIENCE & QUALIFICATIONS