Social Media Specialist

Position Title: Social Media Specialist

Employee Classification: Marketing Communications Spec

College/Division: NMSU Global Campus

Department: 440410-DIGITAL LEARNING

Internal or External Search: External - Open to all applicants

Location: Remote Locations

Offsite Location (if applicable):

Target Hourly/Salary Rate:  $48,332.54 to $60, 415.42; Commensurate with Qualifications

Appointment Full-time Equivalency:  1.0

Exempt or Non-Exempt:  Exempt

Summary:  New Mexico State University’s Global Campus seeks a Social Media Specialist who will develop and execute organic social media strategies, create compelling content, and foster a vibrant online community. The role also involves tracking key performance metrics, managing campaigns, and collaborating with internal teams to drive engagement and increase brand visibility.

Classification Summary:
Under limited supervision, creates marketing and communication programs that effectively describe and promote the divisions services and/or products, including graphics, brochures, fact sheets, digital content, or other promotional materials and/or products. Research and develop content for marketing and communication publications. Responsible for improving and maintaining content to raise brand awareness and monitor metrics to increase engagement.

Classification Standard Duties:
Develop and manage marketing and communication projects. Write or edit, direct the design of, publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. Manage all activities to produce these materials including procurement. May assist in designing and implementing digital media plans and strategies and achieving digital marketing goals and objectives. May coordinate and manage the creation of digital content such as website, blogs, press releases and podcasts, infographics, videos etc. May provide website content strategies, analyze site traffic, and offer actionable recommendations for improvements that will help the School optimize the effectiveness of its digital presence. May be required to leverage analytic tools to provide reporting and insights, track and improve metrics, and influences testing for social media, content marketing, search engine optimization, and social advertising campaigns. Maintain familiarity with all division programs and services and update all communication resources accordingly. Serve as editor for all division marketing and communications projects. Responsible for promoting, updating, and responding to all social media. Develop the content of the divisions website. Monitor information to assure the web site is accurate, timely and in compliance with the needs and interests of various audiences seeking information about the organization. Develop advertising messages and promotional campaigns for the division. Develop tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files, photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department. Uphold the NMSU mission and brand and acts as brand ‘goodwill ambassador' to positively represent and promote NMSU. Performs other miscellaneous duties as assigned.

Required Education, Experience, Certification/License, Equivalency
Required Education:Bachelor's degree in a related field.; Required Experience:Five (5) years of experience directly related to the standard duties as outlined.; Equivalency:None; Required Certification/License:

Knowledge, Skills and Abilities
Knowledge of theoretical and practical aspects of marketing, advertising and mass communication. Knowledge of research principles, methods, and resources. Knowledge of project management principles, practices, techniques, and tools. Knowledge of communication principles, media, and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes.

Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management, word processing, spreadsheet, and/or presentation software. Basic technical knowledge of HTML and web publishing.

Ability to balance the create and analytical sides of marketing and the ability to use both data and intuition to inform decisions. Ability to communicate effectively, both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to plan, develop, and coordinate multiple projects and events.

Job Duties and Responsibilities
The NMSU Global Campus is dedicated to providing accessible, innovative, and high-quality education to students worldwide. As part of our marketing team, the Social Media Specialist plays a crucial role in engaging our audience, promoting our programs, and fostering a vibrant online community.

Social Media Strategy Development: Collaborate with the marketing team to develop and execute organic social media strategies aligned with NMSU Global Campus goals and initiatives. Conduct research and stay updated on industry trends to optimize social media presence and engagement.

Content Creation and Management: Create compelling and relevant content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok. Manage the content calendar, ensuring consistent and timely posting to maintain audience engagement.

Community Engagement: Monitor social media channels, respond to comments, messages, and inquiries promptly, and engage with followers to build relationships and promote positive interactions. Identify and collaborate with influencers, partners, and brand advocates to expand reach and enhance brand awareness.

Analytics and Reporting: Utilize social media analytics tools to track key performance metrics, analyze data, and generate reports to measure the effectiveness of social media campaigns. Use insights to make data-driven decisions and optimize strategies for better results.

Campaign Management: Plan and execute social media campaigns, contests, and promotions to drive engagement, increase brand visibility, and support marketing objectives. Monitor campaign performance, adjust strategies as needed, and provide regular updates to the marketing team.

Cross-functional Collaboration: Collaborate with internal teams to ensure cohesive brand messaging across all channels. Coordinate with external vendors or agencies as necessary for specialized social media initiatives.

Perform other related duties as assigned.

Preferred Qualifications

Special Requirements of the Position

Department Contact:  Alyssa Lockman, alockman@nmsu.edu

Contingent Upon Funding: Not Applicable

Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Standard Work Schedule: Standard (M-F, 8-5)

If Not a Standard Work Schedule: 

Working Conditions and Physical Effort

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.