Social Media Program Manager

We are seeking a full-time Social Media Program Manager to help be the social voice for one of our client's gaming teams. In this role, you will partner with their Community Management team and Operations pillar to help manage and grow their owned social media channels, create, and implement social strategies and campaigns, and engage with players and brands, and influencers on our social media platforms.

In the role of Social Media Manager, you will report to our Social Media Campaign Lead. Your focus will be on managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring (including potential for light moderation duties) analytics and reporting.

We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with our client's gaming team, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media).

Employment: W2 Contractor Only

Duration: now-6/30/2025 with high chance to extend

SCOPE OF WORK

• Design and implement social media strategy that resonates with our diverse and global audience and aligned with our client's overarching brand, tone of voice, and social strategy.
• Define channel priorities, set goals and targets, aligning to business goals and audience insights.
• Create social media campaigns for key beats in partnership with our Marketing, PR and Game teams.
• Host content ideation and team brainstorms.
• Generate and publish social content and engage with audiences daily.
• Curate user generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.
• Provide strategic recommendations and support for our client's Gaming Creative Team in conceptualization and execution of assets for social media.
• Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards.
• Manage the day-to-day operations of social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, filling any moderation gaps, creating, and scheduling social media copy, and regular reporting of performance, social listening themes and learnings.

Requirements

• 2-4 years of experience in social media strategy planning, goal setting, and implementation.
• Gaming knowledge and experience is highly preferred.
• Experience managing high volume social media channels for well-known video game publishers, video game equipment manufacturers or similar organizations within/supporting gaming sector is mandatory.
• Exceptional knowledge of social media, which means you stay up to date with new trends and features.
• Understanding of community engagement and audience strategy
• Ability to influence without authority.
• Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
• Copywriting experience for social media and an ability to easily adapt to tone of voice.
• Excellent data analysis and storytelling skills.

Top 3 Hard Skills Required + Years of Experience

1. Minimum 2-4 years experience with Experience in major game publisher
2. Minimum 2-4 years experience with Analytical ability – can drive insight to action|
3. Minimum 2-4 years experience with Experience in a social media role

Compensation Range:

$50-$57/hr

** This pay range is Client-specific for the opening advertised. The identity of the Client will be disclosed if you are selected to move forward in the hiring process. **

Benefits

• 75% coverage on employee-only medical and dental plans, with a $0 employee-only medical plan option available.
• Vision - opt-in available
• PTO
• 401k
• Laptop
• Life Insurance, Disability Insurance, AD&D coverage
• Short-term Disability, Accident, Cancer/Critical Illness, Pet insurance - opt in available