Social Media Marketing Strategist

Company Description

Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress, and we aim to be a force for good—for our people, our clients, the industry, and our society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and clients, driving better outcomes. Merkle is an agency of dentsu.

Job Description

Are you a strategic thinker with a keen eye for the best approaches to social media? Are you intrigued by all things TikTok, Instagram, YouTube, Facebook, Twitter and more? If so, we are looking for a Social Media Marketing Specialist to join our Merkle social team to build social media strategies for our clients. You will partner with other social media strategists, influencer managers, and creatives to build the best social reporting, social listening analysis, and content to meet our client’s goals. Reporting to the Director of Social Media, you will collaborate with the Sr. Social Media Strategist and the social creative team to give strategic recommendations, perform social listening analysis, write creative briefs, create content and more for our clients.

Responsibilities

• Perform social listening analysis to understand the conversations happening around particular topics
• Perform social media, platform, and category research to inform strategies
• Create social media strategy playbooks to achieve client marketing goals, including channel and content strategies.
• Use data and cultural insights to write briefs and conduct briefings on at least one brand
• Produce content ideas independently and in group brainstorm settings
• Work and collaborate with the creative teams to nurture ideas and develop recommendations; be seen as a "go-to" person for creative teams
• Stay up-to-date on the latest social media trends and platform updates and use that information to inform client recommendations

This job is open to remote candidates.

#LI-MS5 #LI-Remote

Qualifications

• 2+ years of experience in in-house or agency setting.
• Previous social media management experience
• Experience with social media management software (Hootsuite, Sprout, Sprinklr, Khoros) and social listening software (Brandwatch)
• Proficiency in social media platform analytics
• Social listening experience
• Is attentive and interested in social media; express ideas

Additional Information

The anticipated salary range for this position is $51,000 - $83,375. Salary is based on a wide range of factors, including relevant experience, knowledge, skills, other job-related qualifications, and geography. A host of medical, dental, vision, 401(k), matching, paid time off, and other benefits are also available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.