Social Media Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a (remote) Social Media Digital Marketing Manager to our team!  

REPORTS TO: Senior Manager, CRM 

PAY: $50,000 - $75,000 salary  

Key Responsibilities

• Social Media Strategy for Yourgi:
  • Develop, implement, and manage social media strategies to drive customer engagement, increase brand visibility, and attract new users to the Yourgi app and rewards program.
  • Monitor social media trends and adjust strategies to ensure alignment with customer interests and industry best practices.
  • Create content calendars, manage campaigns, and collaborate with creative teams to produce engaging, brand-aligned content.
• Platform Management and Analytics:
  • Leverage the Sprinklr platform to manage, schedule, and analyze social media activities across all channels.
  • Generate and present reports on engagement, reach, and ROI for the Yourgi app.
  • Identify opportunities to optimize performance through data-driven insights.
• Cross-Functional Collaboration:
  • Work closely with marketing, operations, and customer experience teams to align social media efforts with overall business objectives.
  • Collaborate with the Yourgi product marketing team to support app downloads, rewards adoption, and customer retention campaigns.

Qualifications:

• Education & Experience:
  • Bachelor’s degree in Marketing, Communications, or a related field. Exceptions may be made, based on experience.
  • 3+ years of experience in digital marketing with a strong emphasis on social media strategy and execution.
• Skills & Competencies:
  • Proficiency with the Sprinklr platform for social media management and analytics.
  • Proven ability to create and implement social media strategies that drive measurable engagement.
  • Strong understanding of social media platforms (Facebook, Instagram, TikTok, Twitter, etc.) and their respective audiences.
  • Excellent verbal and written communication skills.
• Mindset & Abilities:
  • Self-starter who thrives in a fast-paced, dynamic environment.
  • Analytical mindset with the ability to use data to inform decisions and optimize strategies.
  • Collaborative team player with strong interpersonal and influencing skills.
  • Creative thinker with a passion for engaging and connecting with audiences.

Perks and Benefits:

• Competitive health, vision, dental, long & short-term disability, and life insurance.
• Generous 401k match.
• Discounts on pet care services.
• Paid time off (PTO) to support work-life balance.
• Opportunity to grow your career within a network of like-minded professionals.
• A dynamic, startup-like environment with stable funding.

Destination Pet LLC affords equal employment opportunities to …