Social Media Manager

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round. 

What You'll Do:   

• Support and expand our digital presence through the development and execution of Blackpoint’s comprehensive social media strategy, ensuring alignment with brand objectives and our target audience. 

• Own the social content calendar, ensuring alignment with our business goals and cross-functional stakeholders to support brand campaigns, product launches, events, and key moments. 

• Conceptualize, create, curate, and manage engaging social media content across all channels while maintaining a consistent brand voice and strategy. 

• Own and maintain constant activity Sprout Social/Employee Advocacy tool for increased brand awareness and reach via Blackpoint employees. 

• Deploy listening capabilities within social channels (including Reddit) to research brand reputations and engage where appropriate, which may include bringing in other SMEs within Blackpoint 

• Create, own and deploy LinkedIn Newsletters as a newer channel for communicating with followers. 

• Engage with and grow our community by responding to comments and messages, collaborating with creators in our space, and staying up to date on relevant market trends. 

• Collecting, analyzing, and continuously improving our social media presence through the use of analytics, insights, and best practices. 

• Grow our following across all channels (LinkedIN, IG, X etc) M/M and Y/Y 

• Create and publish a tagging strategy for watering holes, influencers etc. 

What You’ll Bring:  

• 5+ years of experience successfully managing social media for an established brand or agency 

• Proven experience creating impactful and engaging content from ideation to execution for a B2B audience 

• Expert knowledge of (the social media platforms we use), Hubspot, and Sprout Social 

• Previous experience managing projects and working collaboratively with internal and external SMEs in a fast-paced environment 

• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention 

• Strong understanding of marketing communications strategy and how to effortlessly utilize these concepts throughout various forms of outreach  

Bonus Points:  

• Experience in or deep knowledge of cybersecurity 

• Paid Social media experience 

• Previous experience developing content directed towards MSPs 

• Knowledge in Google Analytics and other reporting/listening tools 

• Graphic design experience a huge plus! 

Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races, colors, …