Social Media Manager - Men's

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and skin, and provide support for people at every step of their journey. Our multi-factorial approach targets the root causes of hair thinning and acne, using a patented blend that is recommended by physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

Nutrafol is seeking a motivated and versatile Social Media Manager for our Men’s brand. The ideal candidate has a strong passion and understanding of social media management from ideation to execution. Our ideal candidate has experience in content creation and visual storytelling, social media analytics and reporting, scaling followers and engagement, and experience in community management. 

This role will report to our Director of Social Media as part of the Community team, and will collaborate closely with PR, Influencer Marketing, CX/Customer Reputation and Creative team members to achieve cross-functional success. 

Responsibilities:

• Lead the refinement and execution of Nutrafol Men’s social media strategy primarily on TikTok and Instagram, as well as Facebook, LinkedIn, YouTube shorts, and any other platforms we deem relevant for our male consumer in order to drive brand awareness, increase engagement, and scale our communities.
• Continuously research our target male audience and become the expert on where they are and what they want to see on our primary platforms. Gain a deep understanding of what works and what doesn’t for men on social media through research and reporting and execute/pivot strategy accordingly.
• Manage, organize, and strategize spend of a monthly budget to help us reach our goals.
• Utilize strategic insights, cross functional collaboration, and budget allocation to exponentially grow our male following and reach of content on key channels.
• Develop monthly content calendars and edit to meet brand initiatives, standards, and guidelines by …