Social Media Manager

Description

Do you love to create delight through design and attention to detail? Are you a MacGyver who always finds a way to get it done? If so, then we invite you to apply to join our latest venture of the AutoCamp family.

The Social Media Manager will, under the direction of the Sr. Director of Brand Marketing, own the development and execution of a multi-platform social media marketing strategy to grow the AutoCamp Hospitality Group brands. This role will create, measure, and execute strategies for managing all social profiles, including starting accounts from scratch and building large-scale followings through organic and paid means. Please note that this is a remote position with the opportunity to travel to our locations 25% of the year.

The AutoCamp Hospitality Group portfolio of brands (AutoCamp & Field Station) are changing the way people experience the great outdoors. We provide an upscale, hassle-free, and comfortable experience in the world’s top outdoor destinations – we call it Outdoor Hospitality.

Sounds good? We’d love to hear from you. Be sure to attach both a resume and a cover letter telling us about your relevant experience and salary requirements. Please Note: Resumes submitted without a cover letter will be crumpled up and used as campfire kindling.

ESSENTIAL RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:

• Oversee all AutoCamp and Field Station social channels including but not limited to Instagram, TikTok, Facebook, LinkedIn and Pinterest.
• Set and maintain the social media strategy, while building a measurement plan to ensure that the social media content strategy is rooted in performance, evaluated correctly, and demonstrates business value.
• Develop a multi-platform editorial calendar alongside the marketing team that aligns with brand awareness, conversion, and equity initiatives
• Manage the day-to-day operation of our social platforms, their content and performance, including publishing daily content on all accounts, responding to comments and messages, and ensuring community health through engagement
• Regularly utilize new features of social media platforms to grow engagement and tell the story of our brand 
• Analyze community, cultural, technological and market trends to inform strategic and creative development for social content
• Build and manage social media content calendar on a monthly basis to give the team ample time to review and approve. 
• Partner with graphic design team to create custom content for social channels.
• Collaborate with and support creative partners in content creation and optimization
• Partner with digital team to ensure content is optimized across channels, including both paid and organic content that aligns with our social media strategy 
• Work alongside Marketing team to showcase partnerships, run co-marketing campaigns, manage influencer relations, and facilitate giveaways
• Monitor cultural moments, inclusivity initiatives, and environmental stewardship organizations, messaging our brand stance on each to our communities and identifying opportunities to partner with like-minded brands
• Manage influencer content, posting guidelines, and relationships, and drive strategy around influencer marketing and UGC
• Develop and execute social media giveaway strategies in collaboration with brand partners to enhance engagement and brand visibility.
• Community Engagement: Actively manage and respond to comments, direct messages, and mentions across all social media platforms.

Requirements

DESIRED SKILLS AND EXPERIENCE

Required: 

• 2-4+ years of relevant social media marketing experience 
• 2+ years of editing and social content creation experience
• Comprehensive understanding of and fluency across social platforms, including video-based social media platforms, features, and formats, specifically TikTok, Instagram, and Instagram Reels
• Excellent writing skills and ability to embody a brand’s persona in a public forum
• Resourceful and creative storyteller, with innovative ideas for reaching audiences
• Experience building social followings from zero to 100,000
• Experience building and managing a social media strategy including editorial calendars, moderation, social listening, sentiment reports, and trend spotting
• Experience creating and optimizing campaigns across multiple platforms while maintaining brand equity
• Interest in ideating and creating new, innovative social content based on best practices and trends
• Strong attention to detail with high personal standards for accuracy and quality of work
• Exceptional communication skills; ability to simplify and present complex analytical concepts to an executive audience
• Ability to manage multiple, complex priorities within compressed timeframes

Strongly Preferred:

• Experience working at a multi-location company with a strong national brand presence
• Experience working with influencers through social media platforms 
• Experience in trendspotting new social media platforms and jumping on new opportunities for community building
• Experience speaking to an outdoor audience
• Photography and content creation experience a nice to have

EDUCATIONAL REQUIREMENTS AND PREFERENCES

• Required: Bachelor’s degree in marketing, communications, business, or other related fields

THE RIGHT PERSON WILL HAVE….

• A passion for hospitality and the great outdoors
• Strong relationship and negotiation skills
• Strong verbal and written communication skills
• Able to work independently and follow projects through to completion
• Thoroughness and attention to detail
• Must be a MacGyver, able to find creative solutions when issues arise, with limited resources
• Must be able to convey information and ideas clearly.