Social Media and Content Manager - AK-Offsite, US

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

This position is a remote-based position with 25% travel.

Summary:

The Social Media & Content Manager will oversee the growth strategy across organic social media channels and build engagement with the Grifols donor base across all digital channels.  You will develop, distribute, and measures content effectiveness across multiple vehicles. The position will drive engagement with our donor base, developing content to provide a clear understanding of Plasma Donation and the lifesaving therapeutics derived from plasma donations.  This position will report to the Associate Director of Acquisition & Retention, playing a key role in advancing our digital marketing strategy and execution.            

Primary Responsibilities:

• Strategy Development: Develop and execute a holistic social media and content strategy across all platforms, with a goal of increasing brand awareness and driving new donor acquisition. Identify emerging trends, platforms, and technologies to ensure Grifols Plasma is relevant across all digital marketing channels. 
• Content Creation and Management: Manage all content and creative development for organic, owned and paid media channels, including social, video, display, CRM (email, push, mobile), influencers and website.
• Social Media Management: Develop a strategy and distribute original content across social media accounts. Create reports based on engagement, give recommendations, and update the strategy based on …