Social Advertising Specialist

Welcome to High Level Marketing (HLM), where we're not your average Digital Marketing Agency. We're a dynamic force that loves shaking things up! With our infectious energy and culture, we create amazing experiences for clients while honing our skills. Home services and aesthetic health care are our specialties, but we have an interesting diverse group of clients that we are masters at crafting custom packages to meet their needs and goals. As a team member, you're just as important as our clients. We hire the best to deliver our best! Whether you're a marketing maestro, creative genius, or data-driven wizard, if you're seeking a company that values your skills, offers a fun and inclusive culture, and lets you spread your wings while working remotely, keep reading and apply!🚀🌟🎉

Overview:

We are seeking a highly skilled and creative Social Advertising Specialist to join our dynamic team. As a Social Advertising Specialist, you will be responsible for planning, creating, and executing paid advertising campaigns across various social media platforms. The ideal candidate is detail-oriented, data-driven, and possesses a deep understanding of how to leverage paid media to drive business objectives such as brand awareness, lead generation, and sales.

Key Responsibilities:

• Campaign Strategy and Execution: Develop and execute paid social media advertising campaigns on platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter, and Pinterest to achieve business goals.
• Content Creation Collaboration: Work closely with the content and design teams to ensure that ads are aligned with brand messaging and optimized for engagement and conversions.
• Audience Targeting: Research and define target audiences to maximize ad performance through demographic, behavioral, and interest-based segmentation
• Budget Management: Allocate and monitor advertising budgets across multiple platforms to optimize ROI, adjusting spend as necessary to meet campaign objectives.
• Data Driven Performance Tracking: Use analytics tools like Google Analytics, Facebook Ads Manager, and other platform-specific tools to monitor campaign performance, track KPIs, and generate detailed reports.
• A/B Testing: Perform A/B tests on ad copy, visuals, and targeting to identify areas for improvement and optimization.
• Stay Updated: Keep up-to-date with the latest trends, tools, and best practices in social media advertising to continuously improve the effectiveness of campaigns.
• Client Collaboration (if applicable): Communicate with clients or internal stakeholders, providing regular updates on campaign performance, insights, and recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent work experience).
• 2-4 years of experience in paid social media advertising, preferably in an agency or fast-paced environment.
• Proficiency with social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and others.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent understanding of audience targeting, ad formats, bidding strategies, and budgeting.
• Familiarity with tracking and reporting tools like Google Analytics, Hootsuite, and HubSpot (or similar tools).
• Experience with A/B testing, conversion rate optimization, and multichannel campaign management.
• Exceptional communication and organizational skills.
• Ability to manage multiple campaigns and projects simultaneously with keen attention to detail.

Preferred Skills:

• Experience in Healthcare and Home Services Social lead generation campaigns.
• Google Ads and/or Facebook Blueprint certification.
• Basic knowledge of SEO and organic social media strategies.
• Proficiency in creative design tools (e.g., Canva, Photoshop) is a plus.
• Campaign scaling - growing clients through data driven optimizations
• Experience with Google Tag Manager, Meta Event Pixel, LinkedIn Insights Tag, and other analytics and conversion tracking methods.

Benefits & Perks:

• Salary starting at $45,000+
• Extensive opportunities for growth and development.
• Health and Wellness: Medical, Dental, Vision, plus additional medical benefits
• Retirement: Employer-sponsored 401(k) and Roth!
• Paid Time Off: Flexible Vacation policy after 1 year of employment & sick time
• Work-Life Balance: Remote first company, Focus Fridays, Summer Friday’s
• Parental Leave: Paid Maternity/Paternity leave for the birth, adoption or fostering of a child.
• Exceptional Remote Culture. Our Culture Committee helps keep things fun and interesting!

And so much more, you just need to apply to find out!

Work Conditions: This position will perform duties under normal office working conditions, including the prolonged use of a computer, office equipment, and working in close proximity to others. Essential physical requirements may include standing, walking, stooping, typing, and lifting up to 25lbs.

Disclaimer: High Level Marketing is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Compensation is commensurate with experience. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, genetic data, religion or other legally protected status. If you need accommodation for any part of the employment process because of a medical condition or disability, please call (205) 721-8660 to speak with human resources.

Acceptable Background and References Required.

Equal Opportunity/ Affirmative Action Employer/ DFWP

Company Position:

The above statements are intended to describe the general nature and level of work being performed by the employees assigned to this position and employment classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of his or her normal job scope, as needed.