SEO Specialist (Home Services)

Work Arrangement: Fully remote, overlapping US time zone working hours.

Job Type: Full-time

Salary Range: Up to $1,700 per month, dependent on skills and experience

Work Schedule: 40 hours per week, with core hours between 9 AM – 2 PM PST

Locations: Remote, open to candidates from the Philippines

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Why Work with Us?

We mean what we say that we’re building a different recruiting company here. We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community oriented opportunities like an annual retreat.

About the Company:

Our client is a leading provider of plumbing services in the Pacific Northwest, dedicated to delivering top-notch residential and commercial solutions with a commitment to exceptional customer service, skilled craftsmanship, and integrity.

Role Overview:

As an SEO Specialist, you’ll spearhead the development and execution of innovative digital marketing strategies to drive online/SEO growth. This role is ideal for a dynamic professional eager to create impactful campaigns, manage multi-channel initiatives, and collaborate with internal and external partners to achieve business objectives.

Your Impact:

Your efforts will directly contribute to enhancing the company’s online presence, optimizing campaign performance, and driving lead generation and conversion, positioning our client as a leader in the plumbing services industry.

Key Responsibilities:

1. SEO and Local Search Optimization:

• Optimize Google Local Search and Maps listings for increased local visibility.
• Build and manage backlinks, starting with directory listings.
• Conduct ongoing SEO optimization to improve site ranking and organic traffic.
• Monitor and adjust SEO strategies based on performance and industry trends.

2. Digital Campaign Management:

• Create, manage, and optimize Google Search Ads and Facebook Ads campaigns.
• Set up Facebook Ads, test performance, and adjust budgets based on results.
• Analyze campaign data to continuously improve ROI and lead quality.
• Collaborate with internal teams and external vendors for effective execution.

3. Content and Social Media Strategy:

• Develop plumbing/HVAC-specific content, including 3-4 blog posts per month.
• Cross-post content across LinkedIn, Facebook, Instagram, and other platforms.
• Manage social media profiles to ensure consistent brand messaging.
• Coordinate with external vendors for content creation and marketing support.

Requirements

Must-Have:

• Proven experience in digital marketing or SEO within the plumbing or HVAC industry.
• Expertise in SEO, Google Local Search/maps, Google Ads, Facebook Ads, and content creation.
• Proficiency in WordPress, HubSpot, and design tools (Canva/Adobe Creative Suite).

Nice-to-Have:

• Experience working with remote teams.
• Additional language proficiency.

Benefits

Compensation Package:

Competitive Salary: Up to $1,700 per month, based on experience and skills

Remote Work: Fully remote—work from anywhere

Generous PTO: Ample paid time off to rest and recharge

Health Coverage: HMO coverage after 3 months for full-time employees

Direct Mentorship: Grow through guidance from industry experts

Learning & Development: Ongoing access to resources for professional growth

Global Networking: Work and connect with professionals around the world

Work-Life Balance: Flexible hours that support a healthy work-life balance

Our Recruitment Process:

1. Application
2. Screening
3. Top-grading Interview
4. Skills Assessment
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.