SEO Marketing Manager (Remote Positions Available)
Remote - USA
Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster
Fictiv, coined the âAWS of manufacturing,â is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!
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Impact in this Role
Reporting to the Director of Acquisition & Web, the SEO Marketing Manager will be responsible for driving conversions and associated revenue through a strategy that leverages both technical and on-page optimizations. The role will focus on both a top and bottom of the funnel strategy, driving brand awareness and generating conversions through high-intent search terms. Youâll use various tracking tools to analyze opportunities for high quality traffic growth, and execute towards ranking top of page for key search terms. This person will also implement a strategy to ensure Fictiv receives traffic from high quality sources to boost link equity.
What Youâll Be Doing
Keyword and Content Strategy
- Lead the keyword and content strategy for organic search. This role is responsible for identifying areas of opportunity, building a roadmap, and executing on that roadmap
Technical Optimizations
- The SEO Marketing Manager is responsible for overall site health and performance. Continuously perform audits of the website to ensure peak functionality for SEO
Data and Analysis
- Ongoing KPI reporting of organic search initiatives and overall growth, including impact on key business metrics such as revenue. Weekly, monthly, and quarterly reporting is expected. Learnings will be presented to leadership and stakeholders
Project Management and Collaboration
- This role drives all initiatives needed to execute on the strategy for SEO - ownership from ideation through execution. Partner cross-functionally with Design, Content, and Website teams to drive projects forward, measure impact, and determine next steps
Desired Traits
- Degree in marketing or business and a minimum of 5 years of SEO experienceÂ
- SEO certifications preferred; experience using SEO tools - HTML and CSS experience preferred
- You consistently stay on top of the latest news and information related to digital marketing and SEO
- You consider yourself both left-brained and right-brained, showing strength in data analysis with the ability to think critically and offer creative approaches to problems
- Youâre skilled in digging into the data with âŚ
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Annual Education stipend Competitive medical, dental, and vision insurance Education stipend Fast-paced environment Learning opportunities Medical, dental, and vision insurance Monthly Virtual Work stipend Onboarding setup Paid volunteer days Parental leave Parental leave programs Remote work Virtual work stipend Vision Insurance
SkillsAI Communication CSS Data analysis Digital Marketing GA4 GSC GTM HTML Looker Studio Machine Learning Manufacturing Manufacturing Industry Project Management Screaming Frog SEMRush SEO WordPress
Experience5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9