SEO Marketing Manager (Remote Positions Available)

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster

Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!

Impact in this Role

Reporting to the Director of Acquisition & Web, the SEO Marketing Manager will be responsible for driving conversions and associated revenue through a strategy that leverages both technical and on-page optimizations. The role will focus on both a top and bottom of the funnel strategy, driving brand awareness and generating conversions through high-intent search terms. You’ll use various tracking tools to analyze opportunities for high quality traffic growth, and execute towards ranking top of page for key search terms. This person will also implement a strategy to ensure Fictiv receives traffic from high quality sources to boost link equity.

What You’ll Be Doing

Keyword and Content Strategy

• Lead the keyword and content strategy for organic search. This role is responsible for identifying areas of opportunity, building a roadmap, and executing on that roadmap

Technical Optimizations

• The SEO Marketing Manager is responsible for overall site health and performance. Continuously perform audits of the website to ensure peak functionality for SEO

Data and Analysis

• Ongoing KPI reporting of organic search initiatives and overall growth, including impact on key business metrics such as revenue. Weekly, monthly, and quarterly reporting is expected. Learnings will be presented to leadership and stakeholders

Project Management and Collaboration

• This role drives all initiatives needed to execute on the strategy for SEO - ownership from ideation through execution. Partner cross-functionally with Design, Content, and Website teams to drive projects forward, measure impact, and determine next steps

Desired Traits

• Degree in marketing or business and a minimum of 5 years of SEO experience 
• SEO certifications preferred; experience using SEO tools - HTML and CSS experience preferred
• You consistently stay on top of the latest news and information related to digital marketing and SEO
• You consider yourself both left-brained and right-brained, showing strength in data analysis with the ability to think critically and offer creative approaches to problems
• You’re skilled in digging into the data with …