SEO Manager

SEO Manager

The SEO Manager will be experienced in data-driven SEO strategies, possess a deep knowledge of all the functional areas of SEO, and excel at managing a team. The SEO manager has ownership of individual client accounts in the legal, medical and dental industries. and will work with multiple SEO team members and internal departments to manage the SEO direction and performance. The SEO Manager will provide leadership and strategy for the direction of an organic campaign, including oversight of local SEO, technical SEO, and content. Additionally, they will be responsible for monitoring the performance and training/growth of SEO team members. They are pivotal in both helping individual team members grow and develop, as well as helping ensure the success of the client accounts they oversee.

This person in this role will work 3 days a week in person with our SEO team that is based in the Charlotte, NC co-working office in the Belmont neighborhood.

Responsibilities

Strategic Development

• Strategy & Execution
• Research and analysis of competitor sites as it pertains to their presence on the web.
• Build technical SEO audits, evaluate impact versus effort, and make recommendations related to SEO goals that impact the client’s campaign.
• Evaluate traffic and website data to identify technical issues with websites and provide solutions.
• Review and analyze websites, identifying areas for improvement and change, relative to a website's organic performance in the search engines.
• Develop strategies for on-site organic tactics and optimize following best practices such as: Schema, URL structure, taxonomy, title text, etc.
• Content strategies and planning that follow full-funnel, content clustering, or other approaches focused on driving results through the use of organic content.
• Develop strategies for off-site organic tactics: such as Local SEO and link-building strategies

Collaboration

• Provide SEO consulting and support to Account Managers and work with them in support of SEO-related efforts.
• Communicate with team on project development, timelines, and results.
• Work with and oversee freelancers/vendors where applicable.
• Work with Marketing Director and Director of Operations to determine the best tools to utilize to improve processes for SEO services, maintain tools, and provide training to team members.

Training

• Internal and external training related to strategy, i.e. industry best practices, and consulting as needed.
• When requested, educate and inform clients on best practices.
• Participate in the development and implementation of internal strategy policies, processes and standards
• Oversee and provide training to team members in SEO specialist roles as …