SEO Lead at Fella & Delilah — Remote, US hours, $50k-$80k/yr inc equity

About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.

Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as SEO Lead

As SEO Lead at Fella Health, you'll work closely with our Head of Growth to pioneer an AI-enhanced SEO strategy that drives exponential organic growth across our brands (Fella and Delilah). This role requires a unique blend of traditional SEO mastery and the ability to leverage emerging AI technologies to transform how we approach organic search.

You'll take full ownership of our SEO function, using AI tools and automation to supercharge our capabilities across technical audits, content creation, and link building. You'll identify opportunities where AI can dramatically improve efficiency and effectiveness, while maintaining the human touch where it matters most.

Your scope will span traditional SEO pillars enhanced by AI innovation: from technical SEO (using AI for predictive analysis and automated optimizations) to content strategy (leveraging AI for keyword clustering, content generation, and real-time optimization) across Google, Reddit, and YouTube. You'll develop platform-specific strategies that ensure our content ranks highly and engages users wherever they're searching, with an initial focus on Google and Reddit optimization.

Most importantly, you'll build and lead a future-ready SEO team. You'll hire and develop specialists who share your vision for AI-enhanced SEO, establishing scalable processes that blend human expertise with AI capabilities. Your team will be at the forefront of implementing emerging AI technologies while maintaining strategic oversight and quality control.

In this role, you'll be a key driver of Fella Health's organic growth, responsible for building an SEO engine that leverages the best of human creativity and AI capabilities. Your innovative approach will be crucial in establishing our brands as digital leaders who embrace technology while maintaining authentic connections with our audience.

This is a full-time, fully remote role.

Key Responsibilities

Straight away

• Execute comprehensive search visibility strategy

  • Conduct platform-specific analysis across Google, Reddit, and YouTube

  • Prioritize Google and Reddit optimization initially

  • Create tailored content and optimization strategies for each platform

  • Develop cross-platform measurement framework

• Develop AI-enhanced content strategy

  • Use AI tools for advanced keyword research and topic clustering

  • Create scalable content frameworks that blend AI efficiency with human expertise

  • Implement AI-powered content optimization and real-time testing

  • Establish clear metrics for measuring content performance and ROI

• Build innovative link acquisition strategy:

  • Deploy AI tools for competitor analysis and opportunity identification

  • Develop automated outreach systems while maintaining authentic relationships

  • Create scalable digital PR approaches leveraging AI for targeting and personalization

  • Track and optimize link quality and relevance metrics

• Establish foundation for scale:

  • Begin building high-performance SEO team

  • Implement AI-powered SEO tools and platforms

  • Create processes that maximize efficiency through automation

  • Set up comprehensive tracking and reporting systems

In the near future

• Scale the SEO team:

  • Hire specialists across technical SEO, content, and link building

  • Develop training programs that blend traditional SEO with AI capabilities

  • Create culture of innovation and continuous learning

• Pioneer new SEO approaches:

  • Experiment with emerging AI technologies

  • Develop proprietary tools and processes

  • Share learnings and establish thought leadership

• Drive cross-functional integration:

  • Partner with Product on AI-powered user experience optimization

  • Collaborate with Engineering on technical innovation

  • Work with Content team on AI-enhanced creation processes

• Establish market leadership:

  • Build Fella + Delilah as authorities in AI-enhanced SEO

  • Create case studies and share successes

  • Contribute to industry advancement in AI applications for SEO

Need to Have

• Technical SEO mastery: 5+ years of comprehensive SEO experience with exceptional technical knowledge. Proven track record of implementing complex technical SEO strategies at scale.

• AI and automation expertise: Deep understanding of AI applications in SEO. Experience leveraging AI tools for technical audits, content optimization, and link building. Ability to identify and implement emerging AI technologies effectively.

• Strategic leadership: Demonstrated success building and leading high-performing SEO teams. Strong vision for blending traditional SEO expertise with AI innovation.

• Data and analytics proficiency: Expert in advanced analytics, data visualization, and machine learning applications. Ability to extract actionable insights and measure ROI across all SEO initiatives.

• Cross-functional impact: Track record of successfully collaborating with Engineering, Product, and Content teams.

Nice to Have

• AI development: Experience training machine learning models or developing AI applications for SEO. Understanding of large language models and their applications.

• Healthcare/wellness experience: Background driving organic growth in health, wellness, or medical industries. Understanding of compliance requirements and best practices.

• International SEO: Experience optimizing sites for multiple markets and languages. Understanding of international SEO best practices.

• Product mindset: Understanding of product development and user experience principles. Ability to align SEO strategies with product goals.

• Startup experience: Track record of building SEO functions from scratch in high-growth environments. Comfortable with ambiguity and rapid change.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.

• Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.

• Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.

• If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.

• Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.

• A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.

• Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.

• Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

• The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*

Compensation & Benefits

• Compensation: $50k-$80k/yr inc equity annual salary, including 13th month pay & equity

• Healthcare: comprehensive medical insurance ($500/yr)

• Vacation: generous PTO with a yearly minimum (>2wks/yr)

• Remote: our team is fully distributed across the world and functions fully remotely

• Personal development: budget for books, courses, coaching ($400/yr)

• Personal wellness: budget for gym, health apps ($400/yr)

• Equipment: Macbook & work-from-home equipment provided as needed

• Coaching: free biweekly health coaching

• What are we missing? We're still early so you get to shape our culture.

How to apply

Send an email to isabel@joinfella.com and be sure to include the ff:

• Your resume

• Highlights from your experience relevant for the role (ideally with clear metrics/results)