SEO Director

BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, and a supportive community of almost 3 million members. We aim to help people avoid real estate investing mistakes, learn valuable tips, find partners, deals, and financing, and make the smartest investment decisions to achieve financial success and personal financial freedom.

Role Summary

The Content Team at BiggerPockets is responsible for driving the content production factory across our multiple podcasts, YouTube channels, online blog, social media and community channels, educational courses, in-person and virtual events, and book publishing business. We are looking for a data-driven search engine optimization (SEO) leader to create and steer the SEO strategy at BiggerPockets.

Key Role Responsibilities

• Develop and implement the holistic SEO strategy at BiggerPockets with a cross-functional team including backlinking, internal linking, overall site architecture, on-page SEO, technical SEO, and more to achieve our brand objectives and improve website traffic
• Develop and implement a winning keyword ranking plan in order for BiggerPockets to own the SERP on keywords we not only invented but also general keywords we should own as a brand
• Analyze and audit the website content, structure, and performance to not only identify key issues but also to execute an improvement plan
• Monitor website traffic, rankings, and other analytics for performance analytics and identify opportunities to further scale our SEO strategy using SEO tools like SEMRush, Google Analytics, and more
• Collaborate across teams with marketing leads and business General Managers to integrate SEO across the business and relentlessly champions SEO best practices to optimize our team’s cohesive campaigns
• Dive into any SEO issues, incidents, or technical work as they occur and rally around a process and action

Your Success Will Be Measured By

• Organic impression improvement
• Organic click improvement
• Improved keyword ranking

About You

• 7+ years of experience in SEO embedded at a business or SEO agency
• A leader in the SEO space who can champion best practices clearly and decisively share plans, progress, and a scorecard for multiple stakeholders review
• Proven experience in SEO tooling (SEMRush, Google Search Console, Ahrefs, etc.), using analytics to drive business decisions, and clear tracking for SEO progress against success metrics
• Expertise in technical, content, …