SEO Content Specialist

Paytronix is a cloud-based digital guest engagement platform for the hospitality industry. Our innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized, and brand-authentic experiences that foster lasting relationships with their customers. For more than 20 years, Paytronix has been a trusted partner helping brands maximize the lifetime value of their guests and grow more profitable businesses. For more information, visit www.paytronix.com.

As the SEO Content Specialist at Paytronix, you’ll play a vital role in ensuring that all our content published in HubSpot is well-written, brand-aligned, and optimized for SEO performance based on strategic direction provided by Paytronix’s Content Marketing Manager. You’ll be responsible for proofreading, editing, and refining content to meet high standards of clarity, grammar, and style, while making sure SEO potential is maximized from the date of publication.

This role involves working closely with the Paytronix Content Marketing Manager (CMM) who provides strategic direction on content marketing initiatives and Upwork freelance content writers to ensure our written content is engaging, error-free, and optimized for our B2B audiences in the hospitality tech, restaurant, and convenience store (c-store) industries.

The kind of stuff you’ll be doing:

• Work closely with the CMM and Upwork freelance writers to assign articles based on the editorial calendar, edit pieces for accuracy, and publish to Paytronix's blog on a regular cadence.
• Create and assign article outlines based on editorial and strategic direction provided by the CMM, providing feedback to writers on sentence structure, key points, and overall flow of articles.
• Write new sections of content for existing articles or write brand new articles based on initiatives provided by the CMM.
• Proofread and edit content for accuracy, grammar, spelling, punctuation, and overall quality.
• Ensure that all content adheres to Paytronix's in-house style guide and brand voice across digital publishing platforms.
• Review and revise content for readability, clarity, tone, and flow, ensuring the content is engaging and on-brand.
• Conduct fact-checking and research to verify the accuracy of information included in written content.
• Ensure all material within your area of involvement is optimized for SEO where relevant and formatted properly for HubSpot.
• Manage multiple projects and prioritize deadlines to ensure content is delivered on time.
• Stay current with content marketing best practices, SEO trends, and digital marketing strategies to ensure the continued relevance and effectiveness of SEO content and related website copy, like internal linking, SEO information gain, and content-related user experience.

The kind of Skills/Experience you’ll need:

• 2-3 years of SEO research, writing, and editorial experience for a digital publication or B2B company.
• Exceptional grasp of English grammar, spelling, and punctuation, with a keen eye for detail.
• Proficiency in applying popular style guidelines such as the Chicago Manual of Style or AP Stylebook.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines.
• Experience collaborating with writers, designers, and marketing teams.
• Familiarity with content management systems (CMSs) like HubSpot and Microsoft Office.

Preferred Qualifications and Experience:

• Experience in the hospitality, tech, restaurant, or convenience store industries.
• Familiarity with SEO best practices and experience optimizing copy for search engines.
• Familiarity with digital publishing tools and software like HubSpot and Surfer SEO.

Role Reports to: The Paytronix Content Marketing Manager.

Salary range: $65k-$70k

Benefits:

At Paytronix, we offer a wide variety of benefits aimed at allowing our employees to prioritize their well-being, and be their best selves:

Retirement:

• Paytronix allows employees to contribute to their 401k through Fidelity with an additional annual flat rate company contribution.

Medical:

• Paytronix offers medical and dental benefits through Blue Cross Blue Shield, and vision insurance through EyeMed.

• Paytronix pays 75% of the premium for each of these benefits.
• Paytronix offers plans to contribute to Health Savings Accounts (HSA), Health Reimbursement Arrangements (HRA), Healthcare and Dependent Care FSAs.

Personal:

• Employees that are expecting receive a generous Parental Leave offering.
• Paytronix offers company-paid Short-term and Long-term Disability, and Life Insurances.
• Accrued FTO (Flexible Time Off), off during public holidays, and “floating” holidays.

Employee Betterment:

• Paytronix offers an Employee Assistance Program, Tuition Reimbursement, and free LinkedIn Learning membership.

Voluntary benefits include: 

• Pet insurance through Wishbone for your furry loved ones. This is at a discounted rate.
• Protection from identity theft.
• Legal coverage for matters including, but not limited to: home and real estate, estate planning, and elder care.