Senior Social Media Manager

About Paired 

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe, and award-winning app for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Our expert-backed questions, games and quizzes are designed to improve key relationship skills in just a few minutes each day. Because we know love is more than a feeling - it’s a choice that you have to make over and over again. 

About The Role: 

Your mission in this role is to grow the Paired community and expand our brand awareness through strategic and creative social media initiatives. You will own and manage all social media channels, currently existing and any new ones you identify as strategically relevant, to maximize reach and engagement. We are looking for someone with creative sparkle who has a clear POV on what makes shareable and engaging content. This role is perfect for an all-around social strategist who excels at ideation, inspires cross-functional collaboration, and seamlessly rolls up their sleeves to execute, bringing strategy to life.

What Your Role Encompasses

• Develop, own, and execute Paired’s social audience across platforms (Instagram, TikTok, LinkedIn, etc.) and community management strategy to align with business objectives
• Identify the most strategic social channels and create tailored plans for delivering compelling, platform-specific content
• Take leadership in the collaboration with the creative team and in-house relationship expert to produce highly engaging and shareable (think: out of the box) social media content from concept to delivery
• Oversee monthly content calendars to ensure consistent and timely posting, engagement, and interaction across all channels
• Monitor and engage with followers by responding to comments, messages, and mentions to foster meaningful connections
• Track and analyze social media metrics to assess the effectiveness of campaigns (e.g., engagement, reach, impressions, conversion rates)
• Provide regular reports on social media performance (e.g. Google Analytics, Facebook Insights, Hootsuite, Sprout Social) and generate data-driven insights and action plans 
• Serve as the voice of Paired’s users and followers, working with consumer insights to understand audience preferences and needs
• Define and implement a community management strategy, establishing benchmarks and workflows to foster and grow an engaged community

Requirements

• Proven experience as a Senior Social Media Manager for a successful mobile app or D2C digital product
• Thrives in an outcome-driven startup environment, combining strategic thinking with hands-on execution to achieve goals
• Deep knowledge of the social media landscape and audiences, both in platform growth and the creator ecosystem
• Analytical capabilities to set up reporting, analysing and drawing insights from marketing and social media analytics
• Strong project management skills from inception to completion, anticipating any roadblocks along the way
• Creative thinking skills and ability to push others to think outside the box to raise the bar on socials and beyond
• Excellent written and verbal communication skills
• Social media-obsessed and up-to-date on the latest trends
• Bonus points: a proven track record of going viral
• A valid US, UK or EU passport or working permit (no sponsorship requirements)

Benefits

• Yearly salary between $100-120k in the USA and £65-70k in the UK (role is also available in other EU markets, the salary will be slightly adjusted to the cost of living in your country)
• Fully remote work setup from either the East Coast in the US, the UK or any EU country within ±1 hour of London time
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of $1,200 / £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring process

1. Application review (qualifications, experience, and motivation)
2. Personal introduction via Google Meet
3. Task presentation to showcase your skills
4. Meet the wider team via Google Meet

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it