Senior Promos & Retention Associate

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

• Develop, execute, and optimize retention strategies for customer engagement across all four verticals.
• Analyze customer behavior and campaign data to continuously refine retention and promotional strategies.
• Use SQL to query data, create reports, and drive actionable insights to enhance retention efforts.
• Collaborate with managers to ensure the success of targeted campaigns, tent pole events, and sportsbook customer journeys.
• Provide mentorship and guidance to junior team members, sharing best practices and supporting their growth.
• Take part in cross-functional initiatives to refine customer journeys, reactivation campaigns, and overall retention strategies.

Who you are:

• 1-3 years of experience in retention or marketing, ideally within the sportsbook or gaming industry.
• Possess strong SQL skills and can confidently use it to analyze customer data and report on campaign performance.
• Understand the importance of a personalized customer journey and know how to develop strategies that foster long-term engagement.
• Ability to work cross-functionally and collaborate with other teams to execute campaigns.
• Self-starter who can balance both strategic planning and hands-on execution.

Even better if you have:

• Experience with retention platforms like Optimove or Braze.
• Familiarity with data reporting tools like Looker or Sigma.
• Experience in customer engagement strategies for sports fans and gaming products.

Our target starting base salary range for this position is between $81,000 and $92,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.