Senior Product Marketing Manager - US Remote
Salt Lake City, Utah, United States
We are seeking an experienced Senior Product Marketing Manager who will be an individual contributor on the Product Marketing team. In this role you will define product positioning, value propositions, pricing and packaging for new and existing products in close collaboration with cross-functional partners. The role includes creating sales facing content, understanding market and competitive dynamics, and working to ensure our external facing teams have the resources needed to succeed.
You will bring deep expertise in go to market (GTM) strategy and execution, product marketing best practices, and a track record of effectively owning and driving cross-functional projects to success. You should be skilled at collaborating and communicating with clients and senior internal stakeholders.Ā
Day in the Life
- Work closely with the product team to understand our roadmap and upcoming releases to craft effective GTM plans that include positioning, pricing, packaging and supporting materials
- Partner with sales and customer support teams to refine positioning, packaging and pricing based on feedback and voice of customer
- Conduct market and competitive research to effectively differentiate Degreedās solutions and provide objection handling
- Create content for support and enablement assets, including slides, one-sheets, FAQs, customer stories, internal and external trainings and other materials,Ā
- Collaborate across marketing to assist with inputs for marketing campaigns, events and brand asset creation
- Identify and tackle opportunities for process improvement to increase speed, efficiency and impact - including using tools such as Generative AI
- Tailor GTM plans, campaigns and messaging for specific regions, market segments, personas and industries
Who ā¦
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Company equity Comprehensive health insurance Dental and Vision plans Equity Flexible schedule Growth Opportunities Health insurance Home office stipend HSA Internet and Phone Stipend Life Insurance Paid Time Off Parental leave Remote-first company Remote work Wellness programs
Tasks- Collaborate with teams
- Conduct market research
- Create sales content
- Identify process improvements
B2B SaaS Communication Content Creation Cross-functional Collaboration Data-driven decision making Generative AI Go-To-Market Strategy GTM Strategy Interpersonal Market Research Pricing strategy Product Marketing Project Management SaaS
Experience6 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9