Senior Product Marketing Manager - US Remote

Beware of fraudulent recruitment activities impersonating Degreed. Scammers are using our name, “Degreed”, impersonating our website, and claiming to be affiliated with Degreed as part of a recruitment scam. Please note that Degreed does not recruit talent through WhatsApp, Telegram or any other direct-messaging systems other than Degreed.com e-mail and, during the interview process, phone numbers. We also do not request sensitive personal or financial information in an unsolicited manner, nor do we offer employment opportunities that require upfront payments or promise unrealistic returns.   Degreed is the upskilling platform that connects learning to opportunities. We integrate everything people use to learn and build their careers—skill insights, LMSs, courses, videos, articles, and projects—and match everyone to growth opportunities that fit their unique skills, roles, and goals. Degreed exists to discover, empower and recognize the next generation of the world's expertise. 

We are seeking an experienced Senior Product Marketing Manager who will be an individual contributor on the Product Marketing team. In this role you will define product positioning, value propositions, pricing and packaging for new and existing products in close collaboration with cross-functional partners. The role includes creating sales facing content, understanding market and competitive dynamics, and working to ensure our external facing teams have the resources needed to succeed.

You will bring deep expertise in go to market (GTM) strategy and execution, product marketing best practices, and a track record of effectively owning and driving cross-functional projects to success. You should be skilled at collaborating and communicating with clients and senior internal stakeholders. 

Day in the Life

• Work closely with the product team to understand our roadmap and upcoming releases to craft effective GTM plans that include positioning, pricing, packaging and supporting materials
• Partner with sales and customer support teams to refine positioning, packaging and pricing based on feedback and voice of customer
• Conduct market and competitive research to effectively differentiate Degreed’s solutions and provide objection handling
• Create content for support and enablement assets, including slides, one-sheets, FAQs, customer stories, internal and external trainings and other materials, 
• Collaborate across marketing to assist with inputs for marketing campaigns, events and brand asset creation
• Identify and tackle opportunities for process improvement to increase speed, efficiency and impact - including using tools such as Generative AI
• Tailor GTM plans, campaigns and messaging for specific regions, market segments, personas and industries

Who …