Senior Product Marketing Manager

Kevel is a growing cloud-based technology company leading a bold mission to help make the Internet a better place through ethical advertising practices and building customizable, ad serving solutions quickly and easily. At Kevel, we put people first. Our team members are passionate and self-motivated individuals that help each other do remarkable things every day.

JOB OVERVIEW:

We are seeking a talented and experienced Product Marketing Manager to lead our commercial and customer enablement efforts. As the Sr. PMM for GTM Enablement, you will be a key member of the team responsible for equipping our sales, customer success, and solutions team with the knowledge, tools, and resources needed to effectively sell and support our products to new and existing customers. Your role is pivotal in driving adoption, ensuring retention, and actively contributing to our revenue growth through strategically designed campaigns and programs.

You will collaborate closely with marketing, product, sales, and customer success teams to develop and execute programs that enable our commercial teams to achieve their targets and drive revenue growth. This role reports to the Director of Product Marketing.

LOCATION: Remote - United States (EST locations preferred). This position is 100% remote. Applicants located anywhere within the EST timezone of the United States are encouraged to apply. Applicants located in the US must be legally eligible to work within the United States specifically.

PAY TRANSPARENCY: Kevel uses external, third-party market data to determine compensation for all open positions. Our compensation philosophy is based on the candidate’s specific working location and experience level. This means that we will take a no negotiation approach in our recruitment and offer processes. We believe this is an important step in living our value of embracing diversity while underlining our commitment to fair, equitable and inclusive pay practices.

The pay range for this position is $130,000 - $150,000. An exact offer for this position will be determined based on the candidate's working location and experience level, in relation to our existing team.

All compensation packages include the additional benefits as described in the 'Why you'll love working with us' section below. We also have a transparent ‘Total Rewards Philosophy’ we’d be happy to share with you which describes our overall approach to compensation and benefits in full detail! Our recruitment team can share more about this with you in an initial phone interview and will be happy to answer any questions you have related to compensation at Kevel! 

WHAT YOU'LL ACCOMPLISH:

Enablement

• Develop and execute a comprehensive sales enablement strategy tailored to our advertising technology and retail media offerings
• Create high-quality enablement materials, including playbooks, pitch decks, product trainings, case studies, and objection-handling guides
• Design and implement sales training programs to ensure both new and existing team members have a deep understanding of our products, customer benefits, and solution use cases
• Design and implement customer training programs to ensure end-users are fully trained on the products and features they use
• Collect and analyze data to support our solutions in the market and optimize existing collateral.
• Organize and maintain an up-to-date library of sales resources for quick access to the latest information and tools

Post-sale Customer Marketing

• Support product launches by creating and distributing launch-specific enablement materials
• Execute post-sale marketing programs to support target ICP segments across various channels, including integrated campaigns, email, webinars, direct mail, and account-based marketing
• Analyze customer data to identify patterns, trends, and growth opportunities in order to segment and personalize marketing strategies to support adoption, expansion, and advocacy motions
• Cultivate renewals and adoption– collaborate with peers and contribute to programs that reinforce behaviors correlating with use case adoption renewals, including webinars, email campaigns, community engagement, etc.,
• Build a platform for advocates through the Customer Advocacy program participation, key third party Review Sites (i.e. G2) collection, and other customer-facing virtual and live events

SKILLS YOU'LL BRING WITH YOU:

• 5+ years of experience in product marketing, sales enablement, lifecycle marketing or a related role in B2B enterprise software.
• 2+ years of experience with an advertising technology and/or retail media technology company preferred.
• Strong understanding of the advertising technology and retail media landscape.
• Proven track record of delivering effective enablement programs that empower commercial teams across sales and customer success.
• Experience partnering with a commercial team to coordinate, communicate, and deliver customer lifecycle marketing campaigns.
• Excellent written and verbal communication skills for both internal and external audiences, including c-suite executive leadership.
• Experience with sales methodologies such as MEDDPIC or similar enterprise tech sales frameworks.
• Bachelor’s degree in Business, Marketing or a related field.
• Outstanding communication, presentation, and leadership skills
• Excellent organizational and time management abilities
• Sharp analytical and problem-solving skills
• Creative thinking with a strategic vision
• Ability to work cross - functionally and build relationships with various team members.
• Proficiency in using sales enablement and content management tools

We highly encourage people of all backgrounds and perspectives to apply, even if your experiences don’t meet every requirement in the job description. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people, veterans, and people with disabilities.*

WHY YOU'LL LOVE WORKING WITH US:

• Fully Remote Team: We are a 100% remote work environment with employees located around the world. You are welcome to work from home, one of our offices, a WeWork office, or an equivalent co-working space.
• Flexible Working Hours: We understand our employees have their own lives, responsibilities and working preferences. We trust our employees to communicate with their managers, and work when they work best.
• Paid Health Benefits: 100% employer paid health benefits for you and your entire family. 
• Savings opportunity for the Future: Kevel offers retirement savings plans with employer contributions so employees can save toward future financial objectives. 
• Rest and Relaxation: Unlimited personal time off - and we mean it! We trust our employees to take the time they need, whenever they need it. We also offer Paid Holidays + a Kevel Holiday Break (from 12/24 - 1/1 every year!)
• Monthly wellness days: Kevel offers one wellness day per month that the whole company takes off together. This helps us rest and recharge as a team, and prioritize the mental health and well-being of our employees.
• Kevelfest: Our annual corporate retreat! The entire Kevel team gets together once a year for a four - day in - person event filled with collaboration, team building, celebration and fun! 
• Home Office Stipend: You’ll receive a new windows or mac machine (your choice) + a $500 home office allowance to purchase what you need to set up your work space properly!
• Parental Leave Support: We support all parents with salary continuation and benefits when our employees are growing their families.
• Free press benefits: Kevel believes all employees should have access to legitimate news sources. You’ll receive a $300 annual allowance to subscribe to the news source of your choice.
• You’ll work with an award winning team! We’ve won numerous Best Places to Work Awards for several years and counting! We’ve also won many awards for our Innovation, Business Intelligence, and our best-in-class products (Software of the Year, Cloud Company of the Year, Best Ad Tech and API Innovator). 
• Full transparency. We embrace transparency and encourage you to read more about what we value through our Company Constitution and Employee Bill of Rights, our About Kevel page, and Careers Page.

Hiring Guidelines by Country: Kevel hires new team members in countries around the world. Some roles may carry specific location-based eligibility requirements. Our Recruitment Team will share the specific benefits that are available in your location, and can help answer any questions about location specific eligibility requirements and benefits after the recruitment process begins. 

ABOUT KEVEL 

Kevel (previously Adzerk) offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We are committed to helping publishers drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. 

Kevel was founded in 2010 in Durham, North Carolina. We embrace remote working culture with our entire team being spread across the United States, United Kingdom, Portugal and Singapore! Kevel is proud to be an inclusive workplace with one goal in common — we want to make the internet a better place. 

ALL APPLICANTS ARE WELCOME, EXACTLY AS YOU ARE

We’re building a global community - one that’s safe for people of all backgrounds and walks of life. Our policies and way of working are guided by our core values of inclusivity, trust, empathy, and respect. We know we have more work to do, but firmly believe that our work is at its best when everyone feels free to be their most authentic selves. 

Kevel is an equal opportunity employer, and we’re proud of our ongoing efforts and commitment to creating a diverse, inclusive, and transparent workplace where everyone feels respected, heard, safe and accepted. At Kevel, we embrace our differences and consider diversity a superpower that drives the success of our organization. 

Individuals seeking employment at Kevel are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.