Senior Product Marketing Manager

Pie's mission is to empower small businesses to thrive by making commercial insurance affordable and as easy as pie. We leverage technology to transform how small businesses buy and experience commercial insurance. Like our small business customers, we are a diverse team of builders, dreamers, and entrepreneurs who are driven by core values and operating principles that guide every decision we make.

As a Senior Product Marketing Manager, you’ll work to establish Pie as the leading commercial insurer for small businesses by driving the product marketing strategy and lead go-to-market activities for our portfolio of technology solutions. You’ll do this by partnering closely with marketing, product, and business development to ensure alignment on go-to-marketing strategy, plans, and execution. You’ll own positioning, messaging, and overall communication strategies as you leverage your proven ability to create and execute key marketing activities and programs within budget and on time; this includes conducting competitive intelligence research as well as the development of sales enablement, training, communications and collateral.

How You’ll Do It

• Own Product Marketing efforts:
• Develop and implement impactful GTM programs for both workers' comp and commercial auto, orchestrating strategy formulation and execution to achieve or exceed growth targets for key product launches.
• Collaborate closely with various levels of business development, product, and marketing leadership to identify and prioritize key product launches, crafting and executing strategies to enhance feature rollouts.
• Champion an innovation-driven mindset, leading experimentation initiatives analyzing outcomes, and iteratively refining GTM strategies to drive continuous improvement.
• Manage product marketing initiatives with a strategic focus, orchestrating impactful feature launches to maximize ROI.
• Foster cross-functional collaboration with marketing, business development, product, and other teams to design and execute targeted GTM campaigns.
• Lead and contribute to creative brainstorming sessions to shape campaign strategies, messaging, and tactics.
• Stay informed about competitor strategies and industry trends, identifying opportunities to differentiate Pie in the marketplace.
• Partner with Product to develop partner insights:
• Understanding partner pain points, challenges, day-to-day highs and lows, including how they use Pie’s partner portal and workers’ comp and commercial auto offerings to solve those pains and make life better for their small business clients and maintain our competitive intelligence hub.
• Evangelize and work to push the most critical insights to the rest of Pie to help improve products, marketing campaigns, sales effectiveness.
• Identify and manage …