Senior Product Marketing Manager - Spend Management & Cards

In the 1930’s Procter & Gamble wanted to sell more soap, so they started running radio ads. It was a unique move at the time, but ended up paying off. Why? During the day, radios were airing serial dramas, regularly listened to by a large audience of homemakers. These ads did so well that soon other soap companies started sponsoring these radio shows, and the term “soap opera” was born. 

A deep understanding of their target audience and some creativity was a successful formula for P&G, and that’s one that still works today. Mercury is looking for a Product Marketing Manager who is excited to gain a deep understanding of our audience – as well as our products and the broader market – to uncover insights that will inform the product roadmap and overall marketing strategy. 

As Product Marketing Manager, you will initially focus on Mercury’s Spend Management, Cards, and Reimbursements products. You will know these products and accompanying features inside and out. You will be an expert in understanding and engaging with the needs of our target customers, and will have a deep understanding of their unique goals and challenges. And, you’ll own how we position and launch new spend management products and features, both to win new customers and retain existing ones. 

Mercury is changing how startups bank* and in 2023, we grew transaction volume by 90% to $95B total. But we have even bigger ambitions. As Product Marketing Manager, you will work hand in hand with product teams and the rest of the marketing team to bring Mercury’s spend management products to more and more ambitious companies (and people) around the world.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.

Here are some of the things you’ll do:

• Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury's spend management and cards products.
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
• Collaborate with Eng/Product/Design to influence …