Senior Product Marketing Manager (Remote) - Livonia, MI, United States
Company Description
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Job Description
Are you ready for a new adventure? For this Senior Manager, Product Marketing role, we’re looking for a digital pioneer, an energetic explorer of technology and data, someone who can dig, discover, and develop go to market positioning that helps us stand out in a crowded ecosystem. Our digital products are cutting-edge, reliant on science – and a full team of product experts, engineers and cross functional partners are eager for you to work your magic creating stories, curating differentiators, and challenging existing messages.
Role
Because digital adventurers don’t waste time, we’ll get right to it: your job is to give customers a reason to care about and connect with our products. Working with product partners, you will build and maintain well thought out positioning, collateral and messaging that inspires sellers and informs outbound marketing. The challenge is to make complex concepts easy to understand, visually impactful and engaging, and strong enough for the team to get excited about sharing.
Responsibilities
Yes, lots. But if you have an open mind and a desire to discover the potential of digital products and then share your finds, you will be able to do these things (among …
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Regions Countries Benefits/Perks401(k) with company match Employee assistance Generous PTO allowance Life Insurance Medical, Dental and Vision coverage Pet Insurance Smart and friendly coworkers
SkillsCommunication Confluence Connected TV Contextual Targeting Digital Advertising Jira LLMs Marketing Marketing Technology Microsoft Monday.com Programmatic Display Sales Tableau
Tasks- Apply new ideas and AI technologies
- Collaborate with Demand Gen
- Craft and deliver product messaging
- Create compelling content
- Develop go-to-market strategy
- Monitor competitive positioning
- Work with Sales Enablement
7+ years
EducationBachelor's degree in marketing Business Marketing
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9