Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager to join our team at Livestorm. Reporting directly to our Co-founder and Chief Product Officer (CPO), Robin, you will play a pivotal role in supporting product launches, refining our messaging, and driving adoption in the competitive SaaS landscape.

Livestorm began with a 100% inbound strategy focused on SMBs and has now shifted its focus to enterprise customers, with a strong emphasis on outbound strategies. As a European leader in webinar solutions, Livestorm is the top choice for companies prioritizing GDPR compliance and data management best practices. This role will be instrumental in fine-tuning our Ideal Customer Profile (ICP) for 1000+ employee companies in the EU, particularly in the Finance and Healthcare/Pharma sectors, and creating compelling messaging for use cases like webinars, training, and demos.

If you are passionate about building seamless, user-friendly solutions and making an impact in a rapidly evolving SaaS company, this role is for you!

Missions

In this role, you will be responsible for:

• Product launches: Define and overview product launch strategy and process, including collaboration with Product, Marketing, and Sales Enablement teams to streamline product launches.

• Product positioning in the competitive landscape: Develop engaging and clear messaging that sets us apart from competitors and drives interest. Align the team with our strategic position in the competitive landscape.

• ICP, Personas, use cases: Work closely with other teams to identify relevant use cases and industries. Collaborate on refining our Ideal Customer Profile and Buyer personas.

• Pricing: Pilot our pricing and packaging initiatives and experiments by working closely with C-levels and relevant teams.

• Market research: Identify Livestorm’s strengths, weaknesses, and opportunities through in-depth market research. Enable teams with competitive intelligence to nurture our battle cards. Surface low-hanging fruit product opportunities to unlock growth.

• Product Enablement: Collaborate with Sales enablement and Content Marketing teams to create high-impact product marketing content and sales collaterals that drives interest and conversion.

• Metrics and KPIs: define and monitor qualitative and quantitative Product Marketing metrics and KPIs (feature adoption, etc.)

• User research: Talk regularly to customers and prospects to develop a rich understanding of our customers, their needs, and how to drive value for them.

Requirements

For this Senior Product Marketing Manager, we are looking for someone with the following experience:

• Perfectly fluent in English and French

• 5+ years experience in a Product Marketing position (or similar)

• Excellent Enterprise SaaS industry knowledge

• Great leadership and communication skills

• Strong project management skills

• Analytical mind

Moreover, we are looking for someone who can work in the Paris timezone (we accept a time difference of 2 hours maximum).

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