Senior Product Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a (remote) Senior Marketing Product Manager to our team!  

REPORTS TO: Director of Yourgi Marketing

PAY: $75,000 - $110,000 salary  

CORE RESPONSIBILITES:  

Marketing Strategy & Execution for Yourgi: 

• Develop and execute a comprehensive marketing strategy for the Yourgi mobile app and rewards program to drive growth, customer engagement, and retention. 

• Create and manage marketing campaigns that align with business goals, ensuring they deliver measurable results. 

• Partner with the Digital Marketing Manager to build a robust social media presence and following for Yourgi. 

Customer & Center Engagement: 

• Work closely with pet and vet centers to understand their product needs and identify opportunities to enhance the Yourgi offering. 

• Engage directly with customers to gather insights, shape product strategy, and address engagement opportunities. 

• Develop educational materials and campaigns to promote Yourgi adoption among center teams and customers. 

Influencer and Sponsorship Marketing: 

• Identify and collaborate with influencers to drive awareness and engagement for the Yourgi brand. 

• Explore and execute sponsorship marketing opportunities that align with the Yourgi brand and target audience. 

Content & Creative Development: 

• Lead the creation of compelling marketing content and creative assets, including videos, blogs, and in-app communications, to increase customer engagement. 

• Ensure all content aligns with Yourgi’s brand voice and objectives while resonating with pet owners and veterinary customers. 

Product Growth & Strategy: 

• Partner with product, operations, and customer experience teams to shape the product roadmap and prioritize features that drive user engagement and satisfaction. 

• Use customer feedback, market trends, and performance data to make informed recommendations for product enhancements. 

Performance Analysis & Reporting: 

• Monitor and analyze key performance indicators (KPIs) related to app downloads, customer engagement, and retention. 

• Regularly report on campaign performance and provide actionable insights to optimize future efforts. 

REQUIREMENTS:  

Education & Experience:  

• Bachelor’s degree in Marketing, Business, or a related field; Masters is a plus. 

• 4+ years of experience in product marketing, digital marketing, or brand management, with a strong focus on customer engagement. 

• Experience managing and marketing mobile apps, including app store optimization and user engagement strategies. 

Skills & Competencies:  

• Proven ability to develop and execute marketing strategies …