Senior Product Marketing Manager

We’re a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our Conversion Intelligence platform helps you grow smarter.

Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the Role:

We’re seeking an experienced and customer-obsessed Senior Product Marketing Manager to lead Unbounce’s go-to-market strategy and its cross-functional execution and enablement. Recognized as a Top Company to Work in Product Marketing in 2021 by the Product Marketing Alliance, Unbounce offers an exciting opportunity for you to bring our evolving products and features to market in a way that drives customer and business value. In this role, you will work closely with Product Management, Marketing, Sales, and Customer Success teams to ensure our strategies are unified and aligned with market and customer needs.

Our ideal candidate is adaptable, embraces ambiguity, and has a proven track record of leading successful cross-functional GTM strategies and campaigns.

What you’ll be doing:

• Go-to-market Strategy: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches and feature releases. Conduct market research to identify customer needs, trends, and competitive landscape. Define product positioning, messaging, and value propositions that resonate with target audiences. Inform product packaging and pricing through research and experimentation.
• Product Launches: Maintain Unbounce's product launch roadmap, ensuring cross-functional visibility and alignment. Develop launch plans that clearly outline objectives, KPIs, deliverables, timelines, and owners. Collaborate with Marketing, Sales, Product, and Customer Success teams to evolve launch plans, manage execution, measure, report on, and celebrate results.
• Positioning and Messaging: Define and communicate the unique value propositions and benefits of Unbounce’s products and features to ensure market differentiation and customer resonance. Create compelling product narratives and develop collaterals to ensure consistent, accurate, and high-converting messaging. Ensure internal alignment and continuously refine messaging based on feedback and market response.
• Sales Enablement: Equip …