Senior Product Marketing Manager
Remote (Canada)
Senior Product Marketing Manager
As a Senior Product Marketing Manager, you will…:
Our Spare HQ is in Vancouver - BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.
It will be considered a plus:
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.
At Spare, we are committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you don't believe you meet every single qualification outlined. We also do our best to respond to all applications we receive.
Apply
Department: Marketing
Employment Type: Full Time
Location: Remote (Canada)
Reporting To: Lynda Chau
Compensation: $123,000 - $128,000 / year
Description
We are hiring a Senior Product Marketing Manager to join our Marketing team!As a Senior Product Marketing Manager, you will…:
- Shape product positioning and messaging to ensure our solutions resonate with the market, translating technical features into clear value propositions.
- Develop impactful sales enablement tools, including training, presentations, and resources to empower our Growth team to sell effectively.
- Lead product launch campaigns, ensuring flawless execution and alignment with our strategic goals.
- Participate in the entire product lifecycle, from product concept through to launch and ongoing platform improvements, ensuring continuous alignment with market needs and feedback.
Our Spare HQ is in Vancouver - BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.
About the role
- Develop and lead product positioning and messaging frameworks, ensuring alignment with Spare’s long-term goals and the evolving market landscape.
- Lead end-to-end product marketing efforts, from early market research and product concept validation to post-launch adoption and platform improvement initiatives.Drive market segmentation and persona development, creating targeted strategies that resonate across various product lines.
- Collaborate with cross-functional teams to plan and execute product launches, including campaigns, press releases, and webinars, to drive awareness and engagement.
- Equip the Growth team with advanced sales tools, training programs, and customer-facing content to ensure successful product differentiation and higher win rates.
- Act as a product marketing subject matter expert, supporting sales calls and industry events to represent Spare and demonstrate thought leadership in mobility trends.
About You
- Previous experience as a Product Marketing Manager (at least 3 years)
- Experience working in a fast-growing SaaS company
- Experience working with marketing to the public sector
- Excellent communication skills (verbal and written)
It will be considered a plus:
- Experience working in Marketing for the public transit industry
- Product marketing certifications, such as Pragmatic Marketing or Product Marketing Alliance (PMA)
- Degree or certification in a relevant field
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.
At Spare, we are committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you don't believe you meet every single qualification outlined. We also do our best to respond to all applications we receive.
Apply
Job Profile
Regions
Countries
Co-working stipend Diverse and inclusive environment Inclusive environment Remote-first company Remote work Remote work options
Tasks- Collaborate on marketing strategies
- Develop sales tools
- Lead product launches
- Shape product positioning
- Support sales calls
Communication Cross-functional Collaboration Excellent Communication Marketing Market Research Market Segmentation Persona Development Product Launch Product Marketing SaaS Sales Sales enablement Thought Leadership Training
Experience3 years
Education CertificationsPragmatic marketing Product marketing alliance
TimezonesAmerica/Edmonton America/Moncton America/Regina America/St_Johns America/Toronto America/Vancouver UTC-3 UTC-4 UTC-5 UTC-6 UTC-7 UTC-8
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