Senior Product Marketing Manager

About Visby

Visby Medical is an ambitious, well-funded late-stage biotech startup. Driven by a belief that infectious disease diagnosis should be quick, accurate, and accessible to all, Visby has developed the world’s first single-use PCR platform that disrupts the traditional model and redefines the way infectious disease is tested and treated.

About the job

The Senior Product Marketing Manager owns development and execution of the company's marketing objectives, strategies, and tactics for their assigned product or stakeholder. 

How you'll make an impact

• Develops and delivers marketing programs that drive customer awareness, consideration, adoption, utilization, retention, and loyalty.
• Manages and/or leads a range of moderate to highly complex projects focusing on development and execution of promotional tactics, sales and distribution support materials, market research, competitive analysis, public relations, KOL initiatives, and trade show activities.
• Obtains and translates customer insights into a targeted and compelling messaging and content strategy for demand generation and sales enablement. 
• Track overall business results including identification and monitoring of key leading metrics and other data sources that gauge the health and growth of the business, and future business trends.
• Works cross-functionally with sales, regulatory, legal, quality, medical affairs, distributors, and others to drive commercial success. Considered a subject matter expert.
• Provides voice of customer feedback to internal product development teams on potential product improvements and claim extensions.
• Other duties and projects as assigned.
• Performs all work in compliance with company policy and the company quality management system.

On your first day we'd like you to have

• BS/BA degree in a biological science, business, or business-related field. MBA preferred.
• 3-8 years work experience in marketing or product management in In Vitro Diagnostics, or other industry relevant experience.
• 2+ years of experience using a CRM and marketing tools such as Hubspot, 6Sense, Jasper, Surfer SEO and Salesforce.

It's great if you have

• Are familiar with infectious disease In Vitro Diagnostics market, point-of-care experience ideal. 
• Experience with the respiratory health diagnostics market
• Incorporate customer insights into tactical execution.
• Are analytical with data-driven business decision making skills.
• Demonstrated ability to utilize customer insights in strategy development and tactical execution.
• Strong oral and written communication skills.
• Skilled problem identifier and problem solver, willing to wear many hats, roll up sleeves, and get the job …