Senior Product Marketing Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

Open to hiring in one of our Hub locations listed below:

Los Angeles/Orange County, San Diego, San Francisco Bay Area
Denver
New York
Chicago
New York
Portland
Austin, Dallas, Houston
Seattle

About the Role

Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for an experienced and creative Senior Product Marketing Manager. This person will wear many PMM hats but primarily spearhead our go-to-market (GTM) strategies for launching new features, content strategy, and sales enablement program.

This person will play a pivotal role in defining Mixpanel’s marketing strategy and aligning stakeholders across the company to delivering on that strategy. This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for product, and be an exceptional storyteller. This person should think about the bigger picture of how product marketing programs can impact the business. This person will report to the head of product marketing and demand generation.

Responsibilities

• Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs.
• Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience. Emphasis on storytelling here.
• Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies.
• Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch. Contribute to sales enablement efforts.
• Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilizing a mix of digital, event, and content marketing tactics.
• Measure and analyze the effectiveness of …