Senior Product Marketing Manager, IT

About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About the role

Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries.

That’s where you come in.

The GTM team brings Rippling closer to our customers. As the Senior Product Marketing Manager, you’ll orchestrate the product marketing of Rippling’s IT business. We’ll look to you for expertise on who those customers are and how to design strategies to reach and connect with them. You will gather and analyze market intelligence to ensure we tell the right stories in the right channels, so our sales team can win.

This role is highly cross-functional. You will work closely with Rippling’s Sales teams, the rest of our Marketing machine, and our product organization. We’d love to talk to you if you have a strong GM mindset, are a compelling storyteller, and obsess about customers.

Our GTM team sits within the marketing organization. It’s based in our San Francisco office.

What you will do

• Become a product evangelist for our IT solutions and define the go-to-market strategy for new launches.

• Develop GTM fundamentals, including messaging, positioning, personas, and more, 

• Conduct deep customer research and synthesize insights about our products, target audiences, personas, and differentiation vs competitors

• Partner closely with the Product organization to define the product roadmap

• Create an always-on feedback loop between sales, product, and marketing

• Educate our sales teams and create sales tools / collateral to help them win

• Be a spokesperson, evangelist, expert, and thought leader with analysts, customers, and …